The Emoji Movie (6/10)
The Emoji Movie isn't bad. A fair bit of the time, it's actually fairly good.
I'm sure a lot of you are staring at that in shock, but sorry, it's the truth. When the film was announced, I found the backlash to it perplexing (what, emojis are where you draw the line, as opposed to stuff like toys and lego?), but post-release, I took it on faith that the film genuinely was a turd. Having finally got round to watching it, to my shock, I found that not only was it not bad, a lot of the time, it was reasonably fun. Not perfect by any means, and I'll deal with the issues as we go along, but to claim this is "one of the worst movies of all time?" I...no. Just no. Of course, there's no shortage of despised movies that I'm more reciprocal to than most (such as The Last Avatar and Battlefield Earth), so maybe I'm just a weirdo.
Anyway, the film takes place in a kid's phone, starting in Textopolis, where every emoji has to be "one thing" based on their nature (happy, sad, laughing, crying, etc.). Cue Gene, who's a "meh" emoji, but can't help but have all these other pesky emotions, which gets him and the phone into trouble when he's scanned. Cue a journey with a high-five emoji across the phone, and Jailbreak, to accomplish their respective goals.
Okay, none of that's particuarly original, but none of it's "insidious" either. Smiler, the 'always smiling' emoji is pretty hilarious, as she's literally always smiling even while trying to commit murder, brushing those smiling teeth of hers with a scythe for instance. I don't think the 'emoji world' aspect is all that interesting, but what I will give the film credit for is its anthropomorphization of the Internet, such as Internet trolls (actual trolls), a Trojan horse, viruses, and spam. It's frankly done better than Ralph Breaks the Internet. In fact, I'd be willing to bet that if the film simply had a shift in focus to the Internet and programs in general, the backlash would be less severe. I mean, no-one complained about Tron for instance (that I'm aware of) for giving programs personalities.
Still, it's after this point that the film loses its status from "good" to "okay," and never gets it back. You can actually pinpoint the exact moment when this happens, when the characters fall (literally) into Candy Crush, and have to play a game to release Gene from the candy. Even if we assume that no product placement was involved, none of this actually progresses anything in terms of story. The same, however, cannot be said for when the characters have to make their way through Just Dance, which does progress some story elements, namely that Jailbreak is a princess emoji in disguise, and the app gets deleted, along with High-Five, and a quest to the recycle bin app to rescue him. Meanwhile, in the real world, the phone is acting up because of these shannanigans, hindering the owner's ability to talk to a girl he likes (apparently turning off the phone is something that never occurs to him), which prompts him to make a booking to reset it. Good news for him, bad news for all the programs in the phone who will be erased, prompting Smiler to use malware to upgrade her bot that's chasing the protagonists.
After this, the product placement aspects become more or less tedious, depending on how you see it. The protagonists pass through YouTube (cat videos distract the pursuing bots), Spotify (sailing on 'waves' of music), and after reaching the cloud, Jailbreak summons a Twitter bird to fly back into the phone (how it's handled got a smirk out of me). Unlike before, though, the movie doesn't 'stop' to accomodate these elements. Anyway, disheartened that this emoji he's known for a few days (at most) isn't into him, Gene becomes "meh" all by himself, losing all his emotions, hence why he willingly returns to Smiler. But fat lot of good that's going to do, since the owner is resetting his phone anyway, and everyone's gonna die.
This brings me to a series of gripes, actually. I'll spoil things for you and say that no, they don't die, but all the emojis seem way too passe about how Gene nearly got them killed. I mean, he's the one that didn't get scanned correctly, and he's been making trouble on the phone as he's headed to the cloud, which prompted the reset. Some of the blame goes on Smiler, who sought to delete him in the first place rather than letting him be an individual, but even so...
Two, the finale is...eh? The idea is that as the phone is being erased (which is actually well-represented visually - walls of data closing in from all around the phone) is that if they get Gene to send his emoji to the phone's owner, he'll talk to the girl he likes and that'll...fix everything? I mean, sure, that's what does happen. Gene has an emoji that's constantly shifting his perspective, which is sent to the girl he likes, who sees it as indicative of complicated feelings, many emotions in one, etc., which prompts the owner to stop the reset, because of this one emoji that's given the phone character and...what? Even if you leave aside the whole "I can only talk to a girl because the right emoji was sent," the train of logic is so far-stretched that I'm left to ask who, in-universe, thought it would work.
Anyway, day is saved, everyone in Textopolis is free to be anyone now that Smiler's gone, etc. Yay.
So that was The Emoji Movie. As you might tell, I'm far more critical of its latter sections than the first ones. The first has a fair bit of creativity to it, while the later half...not so much. But is this the worst (animated) film of all time?
No. Just no. It's not even close. I won't blame anyone for not liking this movie, or to having issues with it, but the amount of hatred and vitirol directed towards this is...no. Just no. Let's at least have a bit of perspecitive as to what a bad movie actually is. I'm hardly going to die on a hill for this movie, but at the end of the day, for a movie that's simply "okay" and manages to be enjoyable a reasonable amount of the time? Yeah, I'll stand by that.