I think part of the problem is the degree to which companies tend to value their product. Take Just Cause 2, for instance. The main game is many, many hours of content, of all sorts, for $50. The addons are a couple of weapons or a new vehicle for $1-$2. Marginal value, but they cost as much as 1/50 or 1/25 of the full game. Judged on the same price scale (which any gamer is apt to do), DLC of this sort is incredibly overpriced.
Or take Deus Ex. The full game is a $50, 30-hour adventure. The expansion is 1/4 to 1/3 the price for 1/10 to 1/8 the content. Plus, as with so many of these things, it's clear that the level of dedication that went into the main game didn't find its way into the rote, by the numbers expansion.
Quite frankly, I'm not sure good DLC on the micro-transaction level is commercially viable. There's just too much overhead involved in making quality content, such that 1 hour of new content may cost half as much as 5. And when the DLC is priced according to what the company spent on it, not according to what it's worth to the consumer, we have a problem.
Expansion packs truly were the way to go, I think. Large enough to offset the overheads, and expansive enough to FEEL like value-for-money, even if they weren't quite as big or engaging as the main game.
Still, if your expansion pack is only 20 hours to the main game's 60, please don't price it at $40 to the main game's $60. We can tell when someone's pulling one over on us.
Or take Deus Ex. The full game is a $50, 30-hour adventure. The expansion is 1/4 to 1/3 the price for 1/10 to 1/8 the content. Plus, as with so many of these things, it's clear that the level of dedication that went into the main game didn't find its way into the rote, by the numbers expansion.
Quite frankly, I'm not sure good DLC on the micro-transaction level is commercially viable. There's just too much overhead involved in making quality content, such that 1 hour of new content may cost half as much as 5. And when the DLC is priced according to what the company spent on it, not according to what it's worth to the consumer, we have a problem.
Expansion packs truly were the way to go, I think. Large enough to offset the overheads, and expansive enough to FEEL like value-for-money, even if they weren't quite as big or engaging as the main game.
Still, if your expansion pack is only 20 hours to the main game's 60, please don't price it at $40 to the main game's $60. We can tell when someone's pulling one over on us.