I usually don't consider my character's physical appearance that much when I'm playing them. If they're good looking in a way I find appealing, I certainly won't complain, but at the same time playing as an ugly bugger can have it's own charms.
I have a lot of fun making characters with a visual personality in character creators, and that usually means avoiding conventional attractiveness. My Skyrim main was a poe-faced thug who looked like he belonged in chains, my Saints Row IV boss was a huge intimidating black man styled after Michael Clarke Duncan (imagine my annoyance to find there was already a character like that in the game, presumably because the devs assumed Saints Row IV's target audience were least likely to pick the black guy), and my third Commander Shepard was a red-headed step-child with his hook-nosed face perpetually screwed up into a look of extreme irritation, which fit perfectly with his 100% Renegade attitude.
I have a lot of fun making characters with a visual personality in character creators, and that usually means avoiding conventional attractiveness. My Skyrim main was a poe-faced thug who looked like he belonged in chains, my Saints Row IV boss was a huge intimidating black man styled after Michael Clarke Duncan (imagine my annoyance to find there was already a character like that in the game, presumably because the devs assumed Saints Row IV's target audience were least likely to pick the black guy), and my third Commander Shepard was a red-headed step-child with his hook-nosed face perpetually screwed up into a look of extreme irritation, which fit perfectly with his 100% Renegade attitude.