Glad they cleared that up; I suppose somebody in marketing realized that when you advertise 40 different endings, people naturally assume you intend to make all of them distinct beyond what shirt everybody is wearing.
True, you didn't technically SAY that your endings would be any more unique then different shirts, but you imply it by even bothering to bring it up as a selling point.
Anyway, it's good that they made themselves clear.
As for the state of the game: The gameplay looks amazing, but I'm concerned for the direction they're taking the story; the whole Demon thing strikes of over complicating things. We already have plenty of unrest in the world of DA, unrest that comes from more interesting places like mortal flaws and the entropic decay of society, places that have metaphorical applicability to real life and motivation beyond being inherently destructive. What about the Mage/Templar conflict? or the mysterious behavior of the Darkspawn? or the potential war with the Qunari? Why aren't any these problems enough to drive a plot on their own?
I get that relying on the mono myth is supposed to simplify things, but it's not good storytelling to artificially impose a simple conclusion on a complex situation, it robs the conclusion of pathos and weight.