This sounds like a classic case of a bunch of marketing guys sitting round a table and throwing out ideas.
"A hummer!"
"Babes!"
"Dwarves!"
Then someone at the back says "hey, Jackass was a popular show - people love those guys right?" and the team leader says "that's it! Big time here we come!"
I can only apologise to the staff on the ground in the retail stores who are going to have to deal with this spectacular own goal from the company. Part of me wants to drop into my local one in Nottingham and just hand the staff some flowers and a "my condolences" card. I'm not sure I will buy anything though, since I couldn't be certain that my cash wouldn't be used in another utterly stupid campaigns (although I guess the chances are slim, since who is going to hire them now?).
"A hummer!"
"Babes!"
"Dwarves!"
Then someone at the back says "hey, Jackass was a popular show - people love those guys right?" and the team leader says "that's it! Big time here we come!"
I can only apologise to the staff on the ground in the retail stores who are going to have to deal with this spectacular own goal from the company. Part of me wants to drop into my local one in Nottingham and just hand the staff some flowers and a "my condolences" card. I'm not sure I will buy anything though, since I couldn't be certain that my cash wouldn't be used in another utterly stupid campaigns (although I guess the chances are slim, since who is going to hire them now?).