Remember, kids! It's all right to make money. Just don't make it obvious that you like to make money, otherwise people will hate you.
Seriously, though, this is what people consider horrible news? The fact that EA has realized that microtransactions are working, and is planning to continue to use them? Quick question: does Valve use microtransactions? The answer is yes, in Team Fortress 2. Which, unlike most EA games, is entirely multiplayer. Yet people love that game. It's almost as if...microtransactions are not enough to ruin a game by themselves. Funny, that.
As for lowering the game price, I agree that that would be the right thing to do...IF the microtransactions were actually necessary. If not, I'll tell you what would happen. People would be the 30-40 dollar game, go off and not buy anything else, and EA would lose money on the game. Do you really think the only reason games are $60 is because of pure greed? If so, someone needs to inform...every console game developer for this generation. By the way, SNES games cost, when adjusted for inflation, the equivalent of $80-97 new. N64? About $70. We are fucking spoiled today if we are complaining about how expensive games are.