The logic behind this industry simply fascinates me. By that I mean that it leaves me tilting my head and completely confused. I don't understand why they think copying a game that became really profitable, will automatically make their game really profitable. Sure you'll make some profit, but nowhere near as much. It baffles me even more when statements like this are made saying, "You know that really really profitable game that made a lot of money? Well we're going to copy it, and make EVEN MORE MONEY. We're going to smash them into the dirt and take first prize, because we're making a better experience." I wonder what makes them think like this. Surely you can't hope to beat the competition simply by copying them. Just look at MMORPGs for example. All of those MMOs that claimed to be "WoW killers", ended up not even being serious competition because they just copied WoW. After all, why play a knock off when you can play the real thing? Copying is seriously not the way to go. DICE should just focus on making Battlefield 3, not Battlefield: COD Sucks I'm Awesome.