an annoyed writer said:
I hope this leads to a more consumer-friendly EA. Under this guy's leadership, Electronic Arts had made some very poor decisions and to be honest, I really wish he stuck to his original plan: he was greenlighting new IPs left and right, and EA even worked with motherfucking Valve for a short period of time. Don't believe me? Look at this box:
More specifically, the lower right-hand corner. Those logos were together on every PS3 case of The Orange Box, including mine. Something happened after 2008. Something bad. I hope now that they try and fix it.
My guess is that it wasn't his plan to begin with, the decisions of his predecessor were still in effect so it was like a transition period where a lot of the old projects were finishing up and after that was when things started going bad. Dead Space 1, Mirror's Edge, Mass Effect 1, The Orange Box, Bad Company 1, Spore, Burnout Paradise, all of those came out 2007 or 2008. Riccitiello became CEO in 2007, which means all of those good projects and new IPs were all greenlit and in development
before Riccitiello took charge. Even Dragon Age 1 was in development well before he took charge, it was first announced in 2004.
All those games were part of the old guy's plan and it was working. But once those decisions ran their course and all those projects were over (so between 2007 to late 2008-ish), Ricci slowly started making his own decisions and that seems to be when things started going downhill. First the Spore DRM debacle (no doubt a decision of his). The Dead Space 2 PR debacle. DA2 being generally agreed to be crap. The Sims 3 being much more monetized and not as much of an improvement (so I hear anyways). The games slowly went towards more generic action-ish style (DS2, ME2, DS3). Then throw in Online Passes and more emphasis on microtransactions/DLC. And then they started trying to get in on other companies' successes. Origin in 2011 to get a piece of the Steam pie. BF3 to get a piece of the CoD pie. The Old Republic MMO to get a piece of the WoW pie. And now finally we have the Sim City debacle.
I'd wager all these things can be traced back directly to Ricci's decision making, and that most of the good stuff at the beginning had little to do with him. The further and further we get from the influence of his predecessor's decisions, and the more Ricci has a say in things, the worse things seem to get.
The other bad thing that happened in 2008 was the financial crisis, it probably didn't help things much either (though that doesn't excuse anything of course).
I think there's at least some hope for EA though, at least for a little while. Larry Probst was the CEO before Ricci and he's going to be Ricci's temporary successor, so I expect in the short term at least, things might look up a little for EA. Personally I hope he stays CEO since it was under his leadership we got all those new IPs...