Dear EA,
This is not hard. Here's what you do. Make money. Without being a Dick about it.
Do you know how to do that?
*sigh* Okay, fine, I'll explain how this works. Look around you at literally ANY video game company that did not just win Worst Company Ever for the last 2 years in a row. No, Activision doesn't count, pick someone else.
Okay, got your competitor in mind? Good! See how they're making money, even though they're less of a dick about it than you? DO THAT. Just copy what that other company is doing, and you should be fine!
If that means you make slightly less money than you otherwise would have, so be it. I mean, you guys are loaded, right? I assume that since you're all about the profit no matter the collateral damage to your customers, your reputation, the franchises under your control and your industry as a whole, you must have been making money hand over fist all this time, right...?
Whaddya MEAN you're losing money? You're telling me you're selling 3 million copies of a game and somehow managing to LOSE money in the process? Was that CEO you fired pocketing it all? Where the fuck did the money go? You can't expect me to believe you've been spending it all on developers?
How the heck do all those other companies manage to turn a profit, then? What's Valve doing right that you're doing wrong, EA? It's almost as if being NICE to your customers and NOT screwing them over somehow makes the business MORE profitable, not less.
But that's crazy talk, right? Surely this strategy of putting the bottom line first, while loudly announcing that that's what you're doing has made EA what it is today. Because only your investors matter, right? Not customers, developers, the media, your peers, the industry, or the artform. As long as you look good in Business Week, who cares what people THINK and SAY about you? Investors don't read blogs or internet polls.
Right, EA?
I know everything I just said seems really alien and confusing to you, but to everyone who's not EA, this stuff is pretty much common sense. I don't think you'll ever get it. I think you're too set in your ways to ever change them. I think you're gonna go right off the cliff and drag as many AAA developers and licenses down with you as you can afford to pad your goddamned portfolio with. The good news is the industry can survive without you. The bad news is that so much of it is under your control in the first place.
Now quick, bring in some new talking heads and flood the internet with talking points. That should buy you maybe another six months to get your golden parachutes in order.