EA Launches Mass Effect 3 Discs into Space

[Saulkar]

The game is being made mostly in Canada, why do we not get one or maybe half a dozen given the size of our landmass? No I am bloody serious.

 

[Link XL1]

]Are you seriously criticizing ADVERTISING for being "attention-grabbing"? Seriously? That's like complaining that your soda is too wet, or that your car goes too fast.

Dead Space 2 and Dante's Inferno campaigns shed a bad light on the industry and gamers in general. This is entirely harmless.

sure it sound harmless, but you just KNOW some nut is gonna show up to the landing site with a shotgun...

 

[Thyunda]

]Are you seriously criticizing ADVERTISING for being "attention-grabbing"? Seriously? That's like complaining that your soda is too wet, or that your car goes too fast.

Dead Space 2 and Dante's Inferno campaigns shed a bad light on the industry and gamers in general. This is entirely harmless.

sure it sound harmless, but you just KNOW some nut is gonna show up to the landing site with a shotgun...

And here's me thinking I was being original. Looks like I'm gonna have to go bigger.

 

[Grimh]

"Madman with gun tracks spaced game to field, kills everyone there"

"Several wounded and 2 dead in fight over spaced game"

I don't like the fact that these two sentences were the first to pop into my head as I was reading this. I need to lighten up.

 

[Preacher zer0]

That's not space!

"EA ties game discs to weather balloons and lets them drift up pretty high" isn't as attention grabbing I suppose.

Anyway as I recall this was done better by the Tabula Rasa dude like a long time ago.
Launching gamers DNA into space, man that's way cooler.

 

[Sonic Doctor]

I assume they are wrapping them or something, otherwise all we get is a smashed disc. Also, I imagine that one of these might end up on eBay. We all remember how much pre-release copies of MW3 sold for their.

EA better put it in some kind of special packaging not just for it not to break, but the case itself or something because there will probably be people that will buy an extra copy of the game and try and pass it off as one of the space copies to get an extra buck on E-Bay. Knowing how many idiots are out there, there will probably be people that will believe them.

 

[Grey Day for Elcia]

Well that's just stupid.

If I hadn't already made my decision to completely ignore Mass Effect 3, this would probably have done it.

 

[Saltarius]

This is so delicously trolling and yet so awesome at the same time.

 

[Yokai]

I predict screaming mobs tearing each other to pieces at the projected landing sites. Because, y'know, people are dumb.

 

[Canadish]

-Find a copy.
-Take disk.
-Replace disk with a copy of Dragon Age 2.
-Hide it in the back of a Taxi/Bus.
-Watch the hoard of hairy neckbeards hoof it around the city trying to figure out where it's gone.
-Collect tears when they finally get it and it's not ME3.

 

[Bishop99999999]

One day, one wonderful, wonderful day, game marketing departments will consist solely of one guy whose job is to post gameplay trailers onto YouTube.

 

[Griffolion]

So what was the purpose? In case some IRL Reapers come along, they can play this game so that they know that if they invade us we will mess them up?

 

[Baldry]

Oh I thought they were sending some copies of the game into space as some sort of message to aliens, probably "Don't fuck with us, we have commander Shepard."

 

[Sofus]

I don't get how launching copies into space will affect the hype, sales or publich knowledge about the product even the slightest. I can however see how launching a copy of the Origin store into space would have made for a perfectly good joke about the creation of the Reapers.

 

[chadachada123]

Mass Effect's website/twitter don't have any info on how to find the stuff.

Any link's for live trackers, or blogs, or anything related? On the extremely off chance that one will fall somewhere close in Michigan...

 

[Dfskelleton]

So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.

Actually I think this is a great idea. Dead Space 2's advertising was horrible, and Dante was just even worse, but unlike those two, this one doesn't actually hurt anybody, at all. I don't see any harm in this and think this is great.

Agreed. I guess it is a grab for attention, but isn't that basically what advertising is? Trying to grab the consumer's attention about their new product? They're not sending you a box that won't stop playing Rick Astley songs until you break it with a hammer, and then having it tell you that you're going to Hell. I think this is a neat idea.
Oh, and I think the point where they went wrong with Dante's Inferno was the point when they decided to turn one of the most famous epic poems ever written into an action game. Neither my hand nor my face are not durable enough to perform the facepalm that such a decision deserves. Maybe I'm just sore because I am currently reading the Divine Comedy and enjoying it.

 

[roflmecopter]

(Peering through binoculars) "I see the game, yes yes I see it! Its coming down.....its coming.....its coming!!! Aaaaaaaaand it just landed in that volcano....."

My precccciooooouuuussssss *falls into lava clutching box*

 

[Corporal Yakob]

(Peering through binoculars) "I see the game, yes yes I see it! Its coming down.....its coming.....its coming!!! Aaaaaaaaand it just landed in that volcano....."

My precccciooooouuuussssss *falls into lava clutching box*

If people really do vaporise themselves in an attempt to get Mass Effect 3 I must come up with some way to get all their stuff!

 

[TheRealGoochman]

This idea is pretty cool.

I will pay attention to where they are going.....however if one does happen to land in my yard I still will probably wait to nab my Collector's edition (and use the time to make my perfect ME1 and 2 character)......I will keep the weather balloon though (and hell keep the game and frame it or something)

 

[Redryhno]

I guarantee you people are going to end up in the hospital or the dead house over this. Great advertising though.