I gotta give credit where credit is due, this is a great move and it's really nice to see something consumer friendly from EA.
Realistically, you can't have the "evil overlord of videogames" forever before it starts hurting your reputation and your bottom line. Eventually, you're going to have to work to improve it, and I'm personally quite happy to see it.
Realistically, you can't have the "evil overlord of videogames" forever before it starts hurting your reputation and your bottom line. Eventually, you're going to have to work to improve it, and I'm personally quite happy to see it.