Activison isn't the one milking this series, it's Neversoft. Activison just publishes them. There are a few points here that need to be addressed. First of all, 5 of these titles are rumored. Second, they are just releasing more songs... Isn't that exactly what Rock Band is doing, except that 70% of Rock Band DLC is shit? Guitar Hero just releases them as separate games on disks instead of making them downloadable, which suits me fine having a Wii. The only games that sound bad in that are DJ Hero and Modern Hits for DS. Seriously, DJ Hero? I doubt they will release a game like that; Guitar Hero sticks more around the older Rock music and classic songs. Rock Band goes for all this new shitty pop music that comprises most of the DLC. 75% of WT and RB2 were the same songs, the last 25% on WT was old classic songs, and on RB it was pop music. They're both just trying to make money off their franchises through different methods.