... Zenimax ...
First, you e-mailed me a pass to play your beta... only to never respond after when I signed up. Then, you made it where people have to pay a subscriptions fee to play online every month. Now, you're making people have to pay with real money for horses. Horses?
I'm done. I'm sorry, but until you act more civil towards your community- I won't bother looking into The Elder Scrolls online anymore. Sure, you could work very hard in-game to earn your horse but... it's a horse. In Skyrim, all I had to do was pay an easy 1,000 gold or so to obtain one easily. Heck, on PC I could use MODS to get everything I want, including a pet mudcrab.
For free.
So yeah i'm not happy about this. I shouldn't feel as upset as I do now but, I am mad. This isn't right Zenimax and Bethesda! You of all companies shouldn't be supporting this. I admit, I am unsure as to how you're doing business or if you're in control at all- but don't allow stunts like this to go on. It's going to drive your customers away and what will happen then?
So yeah, please stop Zenimax. Next thing you'll do is charge people real money to purchase homes. HOMES. Let me repeat that.
Purchase homes for your character to live in, as a resting place. A simple add-on that people will have to purchase to stay in despite if they don't have a home, they're character is homeless and probably cannot store their items anywhere.
Although to be fair, I could be wrong with how items are stored. But still. This isn't justified at all.