Electronic Arts is Creating Six to Eight New IPs

[CriticalMiss]

So of the 6-8 new IPs, two of them are not new? Even if they come up with something new that doesn't mean it is necessarily interesting or unique, plus they will just start grinding out endless sequels to anything that looks like it is popular until noone likes it any more.

That said, I'm interested to see what they have to offer. It could be a new source of amusement.

 

[Lightknight]

Wait... Titanfall is EA? Damn it, I was really excited about that one.

What is this 6-8 about? Do they not know how many IPs they are developing? Is there potentially an EA department somewhere that they forgot about that could be producing more than they though and so they have to create a possible range to account for them or another department that is slacking off?

From what they said, they're going to be going free to play on titles going forward. Having seem them consistently fail at attempts to do that, I'm going to try and avoid getting excited about these titles until a couple weeks after release.

 

[DrOswald]

I know that we are talking about EAs new IP promises but
this get my attention:

"We are working on a new Mirror's Edge game," Soderlund clarified, "and although that's not a new IP, it is a revival done in a new way."

Revival?Fine.Done in new way?Next thing is my brain telling me "This game will suck"...

Due to EA business practice I suspect that new way of doing Mirror edge means
more fights in game, or widen out demographic shareholders says.Or any other
case of "new way" in game instead of building on core values of the game which
is freerunning.

To be fair, mirrors edge was fine for what it was but there is really no room to grow there. Better to take the core ideas of what made it good and build on those than trying to carry over all the baggage that served the first title but would only drag down a second title.

This is why I support the idea of spiritual successors rather than direct sequels. Even call it Mirrors Edge 2 if you want, but take the ideas that worked (or the ones that will work) with the new project and make a good game. This is the strategy used in the Final Fantasy series, and it has worked wonders with the exception of Final Fantasy 13, 2, and arguably 8. No Final Fantasy is bound by the previous games but all are free to take what will or will not work from the series at large. You get many of the good parts of a long running IP (brand recognition, consumer loyalty, etc) with minimal impact on the creative process, leaving you free to make a great and unique game. Not that Square has been taking advantage of that potential lately. But the theory is sound.

 

[Akytalusia]

ah, it was ubisoft then. i was wondering who claimed that foul sentiment. i just came in to ask if it was EA, and if they were going back on it. but i guess not.
OT: so.. uh.. good for them? they were bound to get something right one of these days with so many darts. guess it's just that time. we'll see how long this chain of good ideas lasts. odds favor a chain of 1.

 

[Brian Tams]

I thought EA said they wouldn't do any more new IPs? Or am I getting them confused with some other shit stain of a company?

 

[V8 Ninja]

So EA has been on life support for the past few years? (HEYOOO!!!)

[sub]Seriously, Escapist users, I'm disappointed in you for not using that joke already.[/sub]

A Bit More OT: So Soderlund sees Mirror's Edge 2 and Star Wars: Battlefront as new IPs? I can kind-of see a justification for Battlefront, but Mirror's Edge 2 is clearly an addition to the brand, not some completely original game. By that logic, Dragon Age 3 is a new IP because it uses a completely changed combat system and has an entirely different focus from the previous DA game.

 

[Psychobabble]

Hmmm, so I'm guessing EA just acquired 6 to 8 more chimpanzees.

I'm sorry EA I just do not care. I despise you and all your current and future stillborn progenies.

 

[Canadamus Prime]

Who wants to bet that they'll just be 6-8 variously themed first person shooters featuring chest high walls?

 

[DaxStrife]

Since this is EA, I expect it to be like "Survivor: Original Idea edition." 6-8 IP's are set against unrealistic sales goals, their staffs sent to the unemployment line if they fail, until only one is deemed worthy of being turned into a franchise.

 

[Nazulu]

Ok, cool. I'll be happy if I see a new RTS that doesn't aim most of it's features online.

 

[Fox12]

"We're creating eight or nine new IP's, since fresh ideas are the life of the industry."

Well, I guess they're finally doing something right.

"We consider Battlfront a new IP, even though it's definitely not."

Oh.

Atleast we have the eight new IP's that are probably all EA sports.

 

[Elate]

Field Battle.

Armed farmers everywhere, tanks are now tractors, jets are crop sprayers, jeeps.. Well they're still jeeps, just really old broken down ones.

Destruction physics on sheep and cattle.

Each action costs energy, and you regain one energy every five minutes.

Unless, of course, you want to pay now to full recharge your energy bar.

Pay $5 to take the control point instantly!
Thing is, I wouldn't put it past them to add things like that, albeit a bit more subtly.

 

[Cabisco]

And if any of them are successful and loved they'll make more of them. The bastards.

 

[OldFogeyGamer]

They'll make six to eight really promising IPs.

Then hammer out sequels that look and play more like Battlefield with every iteration.

 

[Something Amyss]

Pay $5 to take the control point instantly!
Thing is, I wouldn't put it past them to add things like that, albeit a bit more subtly.

Remember when the internet freaked out over John Riccitiello suggesting they might charge for bullets?

It seemed far-fetched at the time, though I wouldn't have put it past them.

Peter Moore and EA have been trying to change their image, but seriously, it seems more likely than ever.

And that's the rub. I don't want to hate, dislike, or distrust EA. My feelings towards them only push negative as long as they keep up the momentum. But with the push for F2P already, yeah. I don't trust them to not pull something like that in the future.

 

[Caiphus]

Standard distrust of EA aside, it's tough to get super excited about the suggestion of new IP when there's a good chance it will mostly consist of shooters.

And titanfall, although exciting, doesn't have single player. So that's already one that I won't buy.

Sads.

Oh well, making new IP is always a refreshing change from corpse-humping the old stuff.

 

[Atmos Duality]

No, the truth of the matter is that EA will go onto life support the moment their sports lines stop selling.
EA ran their last batch of "new IP" into the ground and they're still kickin', so why change?

"The day we stop making new IP is when we go onto life support. We need to incubate new ideas and push creative boundaries."

Yes, you do need to incubate new ideas. Such a pity that your company has ever had one.

EA, you don't push creative boundaries. You have NEVER pushed creative boundaries.
You buy up developers with valuable properties and milk them until they lose value.

That has been your main business model for the last 16 years.

So lets stop with the masturbatory dross about creating "New IP".
You create new IP like a cicada; 7 years in the dirt doing the same old shit; 2 weeks in the sun making noise.

Wow, claiming they're stagnating an IP before they've even announced the IP's name. Where are we on the Hate Dumb [http://tvtropes.org/pmwiki/pmwiki.php/Main/HateDumb] Meter?

EA churns out sequels and runs numerous IPs into the ground throughout the history of their company, and you're employing a "Dumb Meter" to chastise people for assuming they will continue to do the same?

Irony.

 

[shrekfan246]

I just have to ask, who's the pink-haired lass?

OT: I read

"We are working on a new Mirror's Edge game," Soderlund clarified, "and although that's not a new IP, it is a revival done in a new way."

And now my worry for the new Mirror's Edge is starting to rise again.

Also, while I tend to give EA the benefit of the doubt, hearing them say they consider a new Mirror's Edge and Battlefront to contribute as "new" IPs doesn't instill me with a lot of hope. What's to stop them from considering a new Mass Effect as a "new" IP, since Shepard's story is supposedly done?

Just kinda sounds like they're trying to devalue the meaning of the term...

 

[Cpt. Slow]

I expect the EA staff meetings always end like this [https://www.youtube.com/watch?v=ODRoEHpUdrU].

Anyhow, at one point EA was actually doing better after the problems they had around 2004 until 2007 but again, they failed to learn from previous mistakes and pretend that their company is like the Energizer Bunny [https://www.youtube.com/watch?v=smYQeWxa5wg]. In the end even they will get into trouble. I'm not saying that their downfall will be imminent soon but hey, if the shareholders get scared you never know what is possible.

 

[enex]

I know that we are talking about EAs new IP promises but
this get my attention:

"We are working on a new Mirror's Edge game," Soderlund clarified, "and although that's not a new IP, it is a revival done in a new way."

Revival?Fine.Done in new way?Next thing is my brain telling me "This game will suck"...

Due to EA business practice I suspect that new way of doing Mirror edge means
more fights in game, or widen out demographic shareholders says.Or any other
case of "new way" in game instead of building on core values of the game which
is freerunning.

To be fair, mirrors edge was fine for what it was but there is really no room to grow there.

two words to give you some thoughts: Open world.My eyes my glowing like child opening new present.
FPS freerunning is so unused concept (but spiritually awesome) that It just struck me how come we don't have more of them.

No crazy mixing shooting and zombies but pure FPS harcore parkour.