No, the truth of the matter is that EA will go onto life support the moment their sports lines stop selling.
EA ran their last batch of "new IP" into the ground and they're still kickin', so why change?
Patrick Soderlund said:
"The day we stop making new IP is when we go onto life support. We need to incubate new ideas and push creative boundaries."
Yes, you do need to incubate new ideas. Such a pity that your company has ever had one.
EA, you don't push creative boundaries. You have NEVER pushed creative boundaries.
You buy up developers with valuable properties and milk them until they lose value.
That has been your main business model for the last 16 years.
So lets stop with the masturbatory dross about creating "New IP".
You create new IP like a cicada; 7 years in the dirt doing the same old shit; 2 weeks in the sun making noise.
Thoralata said:
Wow, claiming they're stagnating an IP before they've even announced the IP's name. Where are we on the Hate Dumb [http://tvtropes.org/pmwiki/pmwiki.php/Main/HateDumb] Meter?
EA churns out sequels and runs numerous IPs into the ground throughout the history of their company, and you're employing a "Dumb Meter" to chastise people for assuming they will continue to do the same?
Irony.