Evony & Irony

Shamus Young

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Evony & Irony

Using sexy advertisements to sell games is nothing new, but what are the makers of Evony thinking?

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Space Spoons

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As many fine, upstanding gamers as there are that shun this kind of dishonest and frankly insulting advertising, there are thousands more who will check out the game on the vague chance that you might be able to catch a glimpse of some pixelized sideboob, maybe.

Sad, but true. It's one of the hazards of being part of hobby that horny teenage boys and lonely old men happen to share.
 

whaleswiththumbs

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Along time ago, i actually did the worst and click on th ads, then attempted a play at the game, after realizing that this game was for bored accountants, I quickly bounced out
 

SteakHeart

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Jul 20, 2009
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I agree completly on his facts. I mean, do the guys who make Evony even have a sliver of dignity as not to use T&A for once?
 

Klagermeister

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Yeah, I agree, using sex to market a game that completely lacks sex is stupid.
What's next? Is Pokemon gonna be marketed with a nude Pikachu and Togepi-on-Togepi action?
 

LazerFX

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Sep 10, 2008
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I started playing this back when it was still called Civony, and the advertising was merely a well-dressed woman asking you to save her kingdom...

It's a browser-based flash game, a rip-off of just about everything on facebook at the moment. The graphics are ripped straight from Age of Empires II. I'm not surprised that they're pushing things like this, as the poor design has to be seen to be believed - I left after a very short while of playing.

Since then, the name has been changed, and the advertising has, as you point out, got truly horrendous.
 

Cousin_IT

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Evony aint all that bad a game. Its a copy & paste browser strategy game like, for example, Travien; but I found it fun for a bit. The ads are annoying (though I haven't seen any for a while); but if it works, it works.
 

dududf

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Shamus Young said:
They've never tried to go after the casual market. Or women. Or teens
Shamus, I do believe that is EXACTLY what they are doing. :p
 

Scypemonk

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Sep 26, 2007
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Chris Livingston wrote a review of Evony with exactly the same title, i think it's worth a read:

http://www.firstpersonshouter.com/?p=577
 
Feb 13, 2008
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You've been waiting to use that headline for a LONG time, haven't you Shamus? :)

DDO is really really pants though, and this is from a die-hard d20'er. I'd suggest the Warhammer Online Extended trial; although it's a hell of a download.

The thing is though that there is no comeback against these things. Adverts lie, cheat, insult and (metaphorically) steal every day; and action against private corporations is minimal at best.

TBF, why shouldn't they say anything up to outright character assassination? Because it's only people like Sony etc. that will get slapped for anything, and that usually takes 6 months and half the tax-payers fee.

It's a sad state of affairs, and the only way to deal with it is to make advertisers liable for their adverts. Heineken probably doesn't reach the parts other beers cannot reach, and Carling's probability of being the best beer in the world is really rather low.

Until then, advertisers can smear anything they want over a game in our name and then walk away with our money. :(

Hell, look at C&C's over-gratuitous eye-candy, or a certain sparkly film. Chests sell.
 

Taco of flames

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I know a guy who plays this, and apparently likes it. I personally don't click any kind of advertisement on the Internet, but I saw him play it for a bit once, and it looked like a major ripoff of Age of Empires. It's his time, I won't criticize, but the ads are simply ridiculous. And while we're on the subject of bad freeware that had ads everywhere that were rather irritating, Combat Arms. Just ugh. Again, only judging from what I've seen while someone else was playing, but I saw hackers and glitches everywhere, most notably an 8-inch knife with a hitbox of about 6 feet. It gets a bit of credit for having weapons that players have to "rent," instead of permanently keeping, and for graphics that are actually quite good, but I wouldn't even pay someone else to touch it with a 10-foot pole. Yay going semi-off-topic.
 

Doug

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Apr 23, 2008
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The Evony adverts have made me look away from the game because they are so very, very cynically expositive. I mean, I look at them (I am a heterosexual man after all, and lack a girlfriend), but they don't exactly say 'Look, we've got an excellent game'.

Maybe they are getting a cut from porn makers in exchange for firing up men enough to go look for real porn?
 

Onyx Oblivion

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Sep 9, 2008
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Those ads suck. I don't care if the game was actually Team Fortress 2 in disguise. I'd never play or buy something whose ad campaign is purely based off of "Sex Sells".
 

DeadlyYellow

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Jun 18, 2008
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That's twice this week I'm going to have an annoying song stuck in my head. Thanks for that.

Good article, as can be expected. I can't help but wonder how badly attacked Big Namers like EA would be hit if they pursued similar advertising campaigns. Although I am finding their strategy for Dante's Inferno rather intriguing, though will not purchase the game. I also find it a bit curious as why you hadn't touched on the supposed theft behind some of the images in some of the Evony ads.
 

Doug

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Kilo24 said:
There's no such thing as bad publicity.
Publicity that costs money and reduces sales instead of increasing them? Publicity that gets the company shut down?
 

hansari

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Shamus Young said:
This is exactly the sort of situation that creates griefers.
What if they reward your spreadsheet completion with porn?

I mean...you could always directly go and watch porn elsewhere...but in completing a spreadsheet, you can give yourself some false justification for it all.

(*I just thought of a new game...I'm going to work so you better hurry aboard while you still can*)
 

ravensshade

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Mar 18, 2009
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Klagermeister said:
Yeah, I agree, using sex to market a game that completely lacks sex is stupid.
What's next? Is Pokemon gonna be marketed with a nude Pikachu and Togepi-on-Togepi action?
hmmmm togepi on togepi action where do i sign? :p

but yeah it's a disgusting tactic