Henceforth, I shall call it "codblops" at every opportunity.
The awards themselves may be a load of hogwash, but hey, at least there are video game awards now. that tells me medium is being recognized as an art form on some level.
Baby steps.
And really, compare the movie winners. BAFTA side or Oscar. Was "Kings Speech" really the best movie all year? Well, I suppose "the broadest appeal movie with an artistic tinge that was released within the last 3 months because we can't be arsed to remember any farther back than that" just doesn't have the same ring to it, now does it?
When the movie awards elevate themselves above shameless reach-arounds and back slapping, I'll expect video games to do the same.