Feminist Frequency needs a fact check?

Chemical Alia

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SmashLovesTitanQuest said:
Mmmh, that's interesting. Certainly not the titles I was expecting to hear, which is refreshing.
Thanks, lol. I dunno, I just like things that are awesome and purposeful, without insulting my intelligence. Which can be done in almost any way, if you just put some thought into what you're doing.
 

geK0

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MrMan999 said:
Lego was used as a microcosm to demonstrate a greater problem. Its hard to encompass the whole industry and still make easily understandable to passive viewers. Lego is both instantly recognisable and very simple in its aesthetic design, which makes the glaring differences between male and female orientated ads more apparent.

But what about this for a kicker. Where the boys ads and the old ad focus on and encourage construction and experimentation and can give way to roleplay, the girls ad is entirely roleplay (construction is a chore to get by, like assembling a desk from Ikea) and the roleplay consists of baking, accessorissing, caretaking and shopping.

Where are the female doctors in non-pink hospitals? Where are the Female firefighters in heartlake city (not to be confused with Lego city, oh god no... thats preposterous).

Girls don't get the same lego experience that boys get, or at least that's what they are been encouraged to see. Despite it being essentially the same product with different pastel palettes, the actual focus of fun between the boy ads and girl ads is entirely different.

Also, I'm pretty sure there are plenty of girls who don't want to partake in catering, caretaking, baking and shopping ALL the damn time. If I was to take a wild guess, I'd say that women would also like to have heroic adventures or to fight crime or to go to space.

But nope, the Lego group don't see it that way. Boys want to be out there adventuring, girls want to do girly things... bleh.
What exactly is stopping little girls from buying the "boys" Lego sets? I don't see "No girls allowed" plastered anywhere but in this person's video. What is so male oriented about, say, a Harry Potter themed Lego set? or a dinosaur themed Lego set? a medieval themed Lego set? or a city themed Lego set? Why shouldn't a girl want to play with a toy excavator? I didn't see anything in that ad saying "btw this is only for boys!".
 

Ragsnstitches

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Buretsu said:
Ragsnstitches said:
Buretsu said:
Ragsnstitches said:
The male informer, the Male identifier (the kid playing with the toy), the metal soundtrack, the blue background, the liberal use of the words like "powerful" and "mighty".
Are you saying girls can't like metal, the color blue, or thoughts of being powerful and mighty? Now who's assigning gender roles to whom..
Hahaha no... Im not, but those ads are.
Maybe it's because those are more often associated with boys, i.e. the primary market for Lego.

That's what marketing is; appealing to the majority.

Yes, Lego started with more unisex commercials. And most likely, the sales figures heavily favored boys over girls. So instead of trying to appeal more to the minority (i.e. girls) and risk alienating the majority (i.e. boys), they decided to ramp up the appeal to boys. And I'm betting that the increase in sales attributed to boys outweighed the loss of sales attributed to girls. So they got increasingly male-targeted, because that's where the marketshare was.
But they went too far, its one thing to appeal to a market, its another thing to segregate your markets. Why aren't there girls in lego city ads? Why does Heartlake city even exist when there is a whole other Lego city that could do with model pieces for cafes and actual housing?

But more importantly, why is the end-user experience advertised as being distinctly different?

Just because the larger share of your market is for boys doesn't mean there isn't a market there for girls, but actively segregating the 2 eliminates potential profits all their products.

It doesn't cost them any more to open up their currently established worlds to girls, but it denies growth and costs more to create new worlds, models and functionalities, just for a smaller market.

Its not good business.
 

RandV80

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Chemical Alia said:
I don't think video games have a problem with deliberate sexism, I think the have a problem with laziness and at times a lack of variety in what gets produced. You have a pretty homogenous group of people making this stuff, who all pull from the same references, inspiration, and end up coming up with highly derivative ideas. I'd like to see more women coming into game development, but just as importantly more people from other industries for more fresh contributions and inspiration in general.

I'd like to get more into character stuff some day, but as it stands right now, there's only a small handful of studios who produce character designs for their games that don't make me megaeyeroll in one way or another. Part of that may just be me being picky, but another part is because the same shit still gets done over and over.

So yeah, whether people are "right" or "wrong", I do want to hear their opinions. I want to hear what people like, what they think needs improvement, and what makes them mad, as that helps me guide my own intentions. I just don't see what the big deal is.
In my opinion, the height of laziness in all of this is when female characters in games are designed purely for the visual pleasure of the audience with no obvious connection/consequence within the game world. In pseudo D&D terms it's creating a visually pleasing character but dropping the charisma rating from the rolls. Tomb Raider for example they're great games but you could probably swap out Lara Croft with Nathan Drake and it wouldn't make any difference in the story/cut scenes. Bayonetta on the other hand is another 'sexy' character, but in this case she knows it and acts it. Not every female character needs to be an Alyx Vance, there's sexy people in the world so there's nothing wrong with making a sexy video game character, just don't do it in a vacuum and/or have some contrast in the game.

As for the kick starter project that's causing all the fuss... one thing that I know is going to bother me is picking out Princess Peach. In my opinion, this is one compared to others is a relatively harmless trope, one that is thousands of years old. It works because it's simply a common, almost universal male fantasy. In pursuit of gender equality/feminist ideals must we scourge every last little thing until nothings left? To me going after Princess Peach is like going after Harry Potter for corrupting Christian ideals, it's just downright silly.
 

Ragsnstitches

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geK0 said:
MrMan999 said:
Lego was used as a microcosm to demonstrate a greater problem. Its hard to encompass the whole industry and still make easily understandable to passive viewers. Lego is both instantly recognisable and very simple in its aesthetic design, which makes the glaring differences between male and female orientated ads more apparent.

But what about this for a kicker. Where the boys ads and the old ad focus on and encourage construction and experimentation and can give way to roleplay, the girls ad is entirely roleplay (construction is a chore to get by, like assembling a desk from Ikea) and the roleplay consists of baking, accessorissing, caretaking and shopping.

Where are the female doctors in non-pink hospitals? Where are the Female firefighters in heartlake city (not to be confused with Lego city, oh god no... thats preposterous).

Girls don't get the same lego experience that boys get, or at least that's what they are been encouraged to see. Despite it being essentially the same product with different pastel palettes, the actual focus of fun between the boy ads and girl ads is entirely different.

Also, I'm pretty sure there are plenty of girls who don't want to partake in catering, caretaking, baking and shopping ALL the damn time. If I was to take a wild guess, I'd say that women would also like to have heroic adventures or to fight crime or to go to space.

But nope, the Lego group don't see it that way. Boys want to be out there adventuring, girls want to do girly things... bleh.
What exactly is stopping little girls from buying the "boys" Lego sets? I don't see "No girls allowed" plastered anywhere but in this person's video. What is so male oriented about, say, a Harry Potter themed Lego set? or a dinosaur themed Lego set? a medieval themed Lego set? or a city themed Lego set? Why shouldn't a girl want to play with a toy excavator? I didn't see anything in that ad saying "btw this is only for boys!".
You quoted the wrong person, that was my post.

We'll take this one step by step.

Tell me, as a young boy would you buy lego Friends if you saw this:

If not, why wouldn't you buy it. Use specific reasons from the ad to explain what put you off.

If you do, tell us what it was that made you feel apart of this experience, what aspect resonated with you or made you desirable for the product.
 

Charli

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Tch silly people, Lego doesn't have to BE for a gender. I fucking loved legos when I was small. My parents bought it for me. Y'know why? Becuase they didn't have some dumbass pre-programmed-notion of what 'for girls' means.

Legos are awesome.

Escapist y so many sexism threads recently? Are we all not getting laid enough or something? What's the deal? Can we all just make some tea and chill out?
 

Uratoh

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It really irked me when she cited Femme Fatalle of the Powerpuff Girls in her Straw Feminist argument. Yes, she's a blatent straw feminist archetype...but she was beaten when Sarah Bellum, whom I'd consider a more 'real' feminist, called her out how how she's exploiting the feminist cause for attention and benefits. or citing Sil from Species...I never saw her as much as a dark seductress as an example of nature vs nurture..it was how the people who had been her 'parents' reacted to seeing the results of treating her like a lab experiment had kept her from developing any real humanity, leaving her just a creature left to its baser instincts as the aliens had intended.
 

Smeatza

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Ragsnstitches said:
*So how did it seem to you?
It seemed like there were minimal references to sexism and gender roles as a more general problem.

Ragsnstitches said:
*Oh wait so you admit that there is an issue with advertisement and gender roles, but you don't see how lego embodies all of these problems and makes for an excellent example of many of the toy industries problems, without sweeping generalisations and pedantic criticisms. Especially considering how long its been around. 60 years of history makes Lego a prime subject for this case. Ergo its not specifically lego, but lego makes the best case.
No, lego is ones of the worst cases to look at. Because their catalogue extends to all genders and tastes even if their screen time does not (which is debateable).
Don't get me wrong. Western culture (perhaps even human culture) has a deep problem with sexism and gender roles. But I don't think we should be condemning lego for catering to the demand for gender-role based products, when their core product is everything that's good about children's toys.
Basically, I don't blame lego for this, I blame our culture.

Ragsnstitches said:
*Star Wars are separate ethos to lego or lego city. Star Wars is also a series that doesn't have a very good representation of women... somehow I think the transition to movie licences is one of the biggest contributors the issue lego has brought on itself. I honestly think your just trying to be obtuse about this.
The switch to more movie licences will have been purely a fiscal one. Think about it, a parent that has enjoyed Star Wars or Indianna Jones is much more likely to buy a toy based on it for their kids. Harry Potter is enjoyed by children and adults alike, they are very careful on which licences they pick up.
I will certainly agree with you that these series (probably excluding the latter) do not have the best representations of women. But I feel that the issues with sexism in these series can hardly remain when everyone is reduced to a yellow plastic person. The fact that you can remove Obi-Wan's head and replace it with one of your choice (aka. a female one,) makes it seem like the issues of sexism in these series is actively reduced in lego form.

Ragsnstitches said:
*The END-USER for lego are KIDS. You know, those soft, pudgy impressionable creatures who don't create an identity for themselves until they are in their mid-teens, but rely on emulation and encouragement to understand their ROLE in life. These ads pander to gender roles and exclusion of individuals based on their genitals.
Yes, and I'm of the opinion that all advertising aimed at children is immoral. Unfortunately the culture we live in disagrees, and I don't blame the lego company for that.

Ragsnstitches said:
*Yes they can do, if they weren't essentially being told that the pinks ones are for them and the blue ones are for boys.
That is really not going to stop a little girl from making her own jedi. The fact that she's not seen her gender play with the toy on television. This stuff is only an issue when a gender-role has already been forced upon the child. And seen as our culture (and therefore the parents within it) seem to think of this as a good thing I cannot blame lego for catering to such people.
 

Moonlight Butterfly

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My 3 year old niece prefers 'male' toys. Batman lives in the Farm I bought her for christmas. Batman is her favourite toy lol. She also loves Buzz Lightyear and spent a month telling people she was Puss in Boots from Shrek. I was the same when I was little.

I think feminist frequency is right in pointing out disparities in marketing campaigns. As an adult some of my close friends are a female crane driver, a microbiologist and a fire fighter. Where is that real world representation in the toys.

If anything OP perhaps you should write to her as a big lego fan and politely point out the things you think she has missed. I think she might appreciate the constructive criticism.
 

Ragsnstitches

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Smeatza said:
Ragsnstitches said:
*So how did it seem to you?
It seemed like there were minimal references to sexism and gender roles as a more general problem.

Ragsnstitches said:
*Oh wait so you admit that there is an issue with advertisement and gender roles, but you don't see how lego embodies all of these problems and makes for an excellent example of many of the toy industries problems, without sweeping generalisations and pedantic criticisms. Especially considering how long its been around. 60 years of history makes Lego a prime subject for this case. Ergo its not specifically lego, but lego makes the best case.
No, lego is ones of the worst cases to look at. Because their catalogue extends to all genders and tastes even if their screen time does not (which is debateable).
Don't get me wrong. Western culture (perhaps even human culture) has a deep problem with sexism and gender roles. But I don't think we should be condemning lego for catering to the demand for gender-role based products, when their core product is everything that's good about children's toys.
Basically, I don't blame lego for this, I blame our culture.

Ragsnstitches said:
*Star Wars are separate ethos to lego or lego city. Star Wars is also a series that doesn't have a very good representation of women... somehow I think the transition to movie licences is one of the biggest contributors the issue lego has brought on itself. I honestly think your just trying to be obtuse about this.
The switch to more movie licences will have been purely a fiscal one. Think about it, a parent that has enjoyed Star Wars or Indianna Jones is much more likely to buy a toy based on it for their kids. Harry Potter is enjoyed by children and adults alike, they are very careful on which licences they pick up.
I will certainly agree with you that these series (probably excluding the latter) do not have the best representations of women. But I feel that the issues with sexism in these series can hardly remain when everyone is reduced to a yellow plastic person. The fact that you can remove Obi-Wan's head and replace it with one of your choice (aka. a female one,) makes it seem like the issues of sexism in these series is actively reduced in lego form.

Ragsnstitches said:
*The END-USER for lego are KIDS. You know, those soft, pudgy impressionable creatures who don't create an identity for themselves until they are in their mid-teens, but rely on emulation and encouragement to understand their ROLE in life. These ads pander to gender roles and exclusion of individuals based on their genitals.
Yes, and I'm of the opinion that all advertising aimed at children is immoral. Unfortunately the culture we live in disagrees, and I don't blame the lego company for that.

Ragsnstitches said:
*Yes they can do, if they weren't essentially being told that the pinks ones are for them and the blue ones are for boys.
That is really not going to stop a little girl from making her own jedi. The fact that she's not seen her gender play with the toy on television. This stuff is only an issue when a gender-role has already been forced upon the child. And seen as our culture (and therefore the parents within it) seem to think of this as a good thing I cannot blame lego for catering to such people.
I actually see now where your coming from, so I redact that "trying to be obtuse" remark and apologise.

Personally I don't see her condemning lego. She makes a lot of positive remarks about lego, like how it develops creative thinking and motor skills in young kids. On several occasions she even mentions what Lego has done right, but its overwhelmed by what they keep getting wrong over the last few years. Despite several public announcements where they promised to break down the gender barrier, they have in fact reinforced it by creating separate worlds for boys and girls.

But she also remarks on how Lego was once a genderless product, with everyone with an interest in coloured blocks being the target. I saw an ad where an entire family sat down to play with lego, mom and daughter, father and son. That was an early 60s video. Then I saw another video that showed a man and his son making a house, with words like "nothing can stop a father and sons imagination" or something like that, which was released less then 20 years ago. What happened to the girls, both daughters and moms?

Based on my own observations:
Lego released a product which was basically lego board games. Completely gender neutral, allowing the family to play again or girls to contribute too.

A few years later they release this:



Look at them grizzly men, with their axes and the shouting! Because we all know girls don't partake in mystical adventures.

Lego shouldn't be punished for being a company, but they need to be shook a bit because they have lost sight of what lego is.

EDIT: And your right, there is nothing wrong with or anything stopping a girl from, under her own power, playing Jedi or flying the millennium falcon... its just that Lego doesn't tell them that its okay, instead its for boys and Friends and Belleville are for you so be happy about that.
 

Smeatza

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Ragsnstitches said:
Smeatza said:
Ragsnstitches said:
*So how did it seem to you?
It seemed like there were minimal references to sexism and gender roles as a more general problem.

Ragsnstitches said:
*Oh wait so you admit that there is an issue with advertisement and gender roles, but you don't see how lego embodies all of these problems and makes for an excellent example of many of the toy industries problems, without sweeping generalisations and pedantic criticisms. Especially considering how long its been around. 60 years of history makes Lego a prime subject for this case. Ergo its not specifically lego, but lego makes the best case.
No, lego is ones of the worst cases to look at. Because their catalogue extends to all genders and tastes even if their screen time does not (which is debateable).
Don't get me wrong. Western culture (perhaps even human culture) has a deep problem with sexism and gender roles. But I don't think we should be condemning lego for catering to the demand for gender-role based products, when their core product is everything that's good about children's toys.
Basically, I don't blame lego for this, I blame our culture.

Ragsnstitches said:
*Star Wars are separate ethos to lego or lego city. Star Wars is also a series that doesn't have a very good representation of women... somehow I think the transition to movie licences is one of the biggest contributors the issue lego has brought on itself. I honestly think your just trying to be obtuse about this.
The switch to more movie licences will have been purely a fiscal one. Think about it, a parent that has enjoyed Star Wars or Indianna Jones is much more likely to buy a toy based on it for their kids. Harry Potter is enjoyed by children and adults alike, they are very careful on which licences they pick up.
I will certainly agree with you that these series (probably excluding the latter) do not have the best representations of women. But I feel that the issues with sexism in these series can hardly remain when everyone is reduced to a yellow plastic person. The fact that you can remove Obi-Wan's head and replace it with one of your choice (aka. a female one,) makes it seem like the issues of sexism in these series is actively reduced in lego form.

Ragsnstitches said:
*The END-USER for lego are KIDS. You know, those soft, pudgy impressionable creatures who don't create an identity for themselves until they are in their mid-teens, but rely on emulation and encouragement to understand their ROLE in life. These ads pander to gender roles and exclusion of individuals based on their genitals.
Yes, and I'm of the opinion that all advertising aimed at children is immoral. Unfortunately the culture we live in disagrees, and I don't blame the lego company for that.

Ragsnstitches said:
*Yes they can do, if they weren't essentially being told that the pinks ones are for them and the blue ones are for boys.
That is really not going to stop a little girl from making her own jedi. The fact that she's not seen her gender play with the toy on television. This stuff is only an issue when a gender-role has already been forced upon the child. And seen as our culture (and therefore the parents within it) seem to think of this as a good thing I cannot blame lego for catering to such people.
I actually see now where your coming from, so I redact that "trying to be obtuse" remark and apologise.

Personally I don't see her condemning lego. She makes a lot of positive remarks about lego, like how it develops creative thinking and motor skills in young kids. On several occasions she even mentions what Lego has done right, but its overwhelmed by what they keep getting wrong over the last few years. Despite several public announcements where they promised to break down the gender barrier, they have in fact reinforced it by creating separate worlds for boys and girls.

But she also remarks on how Lego was once a genderless product, with everyone with an interest in coloured blocks being the target. I saw an ad where an entire family sat down to play with lego, mom and daughter, father and son. That was an early 60s video. Then I saw another video that showed a man and his son making a house, with words like "nothing can stop a father and sons imagination" or something like that, which was released less then 20 years ago. What happened to the girls, both daughters and moms?

Based on my own observations:
Lego released a product which was basically lego board games. Completely gender neutral, allowing the family to play again or girls to contribute too.

A few years later they release this:



Look at them grizzly men, with their axes and the shouting! Because we all know girls don't partake in mystical adventures.

Lego shouldn't be punished for being a company, but they need to be shook a bit because they have lost sight of what lego is.
Yeah, I can certainly get behind this.
I just really dislike the idea of lego (or any company) being written off as a completely sexist when if you get passed the advertising, their core product is so wonderfully multi-gender and all encompassing.
And it did seem to me that she was picking on lego specifically, rather than using lego to highlight the larger problem.
 

geK0

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Ragsnstitches said:
You quoted the wrong person, that was my post.

We'll take this one step by step.

Tell me, as a young boy would you buy lego Friends if you saw this:
-snipped video-

If not, why wouldn't you buy it. Use specific reasons from the ad to explain what put you off.

If you do, tell us what it was that made you feel apart of this experience, what aspect resonated with you or made you desirable for the product.
My bad, must have made that error when clipping out the other quotes(I hate having quotes within quotes).

Point taken though, I can't honestly say that I'd see that an anything other than a girl's toy. Still though, A lot of the Lego sets are based off of movies which are popular amongst both genders and I stand by my statement that there really isn't anything exclusively male about Lego city.

The thing is, almost all "girl" toys are like this; try going to a Toys R Us and visit the girls section, almost everything in there is pastel coloured (mostly pink), and has an emphasis on either pets, princesses or house role playing (cooking, baby care etc). Is it any fault of Lego as a brand that almost everything without these qualities is automatically considered a "boy's" toy? I'll say it again, it's "Lego city" not " Lego Brofist robbers construction and action extreme town", just gender-neutral "Lego city".

I think 'femfrequency' would have been better off discussing the toy industry as a whole rather than attacking Lego specifically.


Oh, and just to prove a point, here are some things I enjoyed as a young boy





all things which I enjoyed despite their cutesy, girlish themes.
 

Chicago Ted

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Owyn_Merrilin said:
SmashLovesTitanQuest said:
Snip
Now, normally I've been just lurking most forums recently, sticking more to my RPs and such and not bothering with much of the rest of the Escapist, but I'm going to point a few things out in your post right now, which annoyed me.

zefiris said:
Ah, I see the people crying about feminist frequency, because she dares to go against the party line and MILDLY criticize a few things, need to make yet another emo thread about it.

Predictably, it's filled with the same people that think they have a right to tell women what they should care about - clearly, men know better. Or so troglodytes like Rawne1980, Smashlovestitansquest, or Owyn_Merrilin seem to think.

Owyn_Merrilin is, obviously, the worst troglodyte among you lot. Wow.

We've got all these legitimate issues that affect women, and what gets them fired up? Some cop giving some candid advice about stranger rape.
1) If you're going to quote someone on something, ACTUALLY QUOTE THEM. Leave in their usename and such. Hell, it's the EXACT reason why I'm doing it to Owyn now. That way he can be notified that someone has responded to him instead of just being blindly ripped into without being told. I don't care what the topic is, it's just underhanded if you're going to take someone's post and attack them for it, then not even include it so they're aware of it. You won't get any debate back from them, and my first thought when it comes to that is "They're just doing that because they don't want rebuttal". Whether that's true or not, I don't know, but it's just decent etiquette to at least notify someone if you're going to debate what they're saying.

This? By far the worst in this thread.

That you seriously can come here and think that rape is not a "legitimate issue" truly says it all. Really: You cannot make feminist frequency's point better for her. You are living proof of how deeply entrenched sexism is. So thanks for posting. You prove her right.

Good work. Spoiler, clownface: Rape, and the dismissal of it, is one of the bigger issues. That's why "slutwalks" got big in the first place. Use brain. That's why you have it. Stop thinking with the shriveled up meat between your legs, its function isn't thinking.

Would you be spewing your "arguments" if the cop had made these comments about children that were raped? No, you wouldn't. Why? Because you'd be a child-rape defending piece of trash.
2) Honestly, I didn't get the impression that he was attempting to downplay the issue of rape in his post. That's just me though. I going to be nice here and assume the wording he used wasn't the best and that he's a decent guy who knows that "Rape is bad" and just venting a bit of annoyance that it seems to be brought up as the biggest/only issue by some. I got more of a vibe that there was annoyance at the fact that it's an issue that's brought up and focused on more despite there being more common issues that play a larger effect in society that people don't seem to be as worked up about.

3) You took an entire part of his quote (over 2/3 of it) out as well which tied more into the slut walk thing being about the 'slut' angle and the meaning of the word in our culture. In my mind, I really have no opinion on slut walks and such, but the term of it to me seems rather stupid. There won't be success found by attempting to change the meaning of a word with brute force.

If I disagree I face being crucified by people jumping to the conclusion I am a women hater which I am most certainly not.
You're not being crucified, you face something called criticism. This happens if you speak in public.

You are crying about being crucified for people saying to you what you say about this youtube person. Your hypocrisy is completely off the charts. You seriously have the audacity to attack a youtube video maker with clueless, trite arguments, and then turn around and whine when people poke holes into your mess?

That's pathetic.

Also, helpful tip: You will not be accused of being a woman hater if you stop dismissing misogynist hate campaigns. You could also stop using misogynist arguments. It'd help a ton :)
6) And oh my god, it's the end of my post and the time for the Shyamalan twist at the very end of it all, you're the EXACT type of fucking person who is crucifying someone rather than criticizing. I likely would have agreed before that the over-reaction to the posts so far was a bit strong, but man, did you ever prove me wrong. You're the type of person who undermines their own goals by being such an asshole to the people they're wanting to convince/argue with to the point that they then associate the argument with people like you, and automatically come to dismiss more valid points due to the conditioning you're putting on them. Whether it is religion, politics, or whatever, you're giving people a knee jerk reaction that makes some people think less of "Feminist" and more of "Femanazi". If you're going to use mudslinging in your argument, and come off with an extremely condescending and smug tone, all you're going to have people do is dismiss you're entire post as the trash it is.

So please (And I hope the sarcasm shows here), prove me right. Crawl back into the "I'm the victim" style of argument. Call me a misogynistic asshole for something I've said in this post, slander me all you want, you'll only be proving my final point all the more correct, and you?re doing little more than shooting yourself in your own foot.

Or, come back to this with a calm, and level minded head, approach supposed ignorance with tolerance and discussion rather than looking down on them from the false pedestal you've placed yourself on top of and you might actually get somewhere rather than just fueling the flames.
 

Ragsnstitches

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geK0 said:
Ragsnstitches said:
You quoted the wrong person, that was my post.

We'll take this one step by step.

Tell me, as a young boy would you buy lego Friends if you saw this:
-snipped video-

If not, why wouldn't you buy it. Use specific reasons from the ad to explain what put you off.

If you do, tell us what it was that made you feel apart of this experience, what aspect resonated with you or made you desirable for the product.
My bad, must have made that error when clipping out the other quotes(I hate having quotes within quotes).

Point taken though, I can't honestly say that I'd see that an anything other than a girl's toy. Still though, A lot of the Lego sets are based off of movies which are popular amongst both genders and I stand by my statement that there really isn't anything exclusively male about Lego city.

The thing is, almost all "girl" toys are like this; try going to a Toys R Us and visit the girls section, almost everything in there is pastel coloured (mostly pink), and has an emphasis on either pets, princesses or house role playing (cooking, baby care etc). Is it any fault of Lego as a brand that almost everything without these qualities is automatically considered a "boy's" toy? I'll say it again, it's "Lego city" not " Lego Brofist robbers construction and action extreme town", just gender-neutral "Lego city".

I think 'femfrequency' would have been better off discussing the toy industry as a whole rather than attacking Lego specifically.
I just reached a consensus with another poster on that exact point about focusing on Lego.

Lego has more history based around a single product then any other toy company. Lego is both world famous and readily identifiable. It is also touted as being a gender neutral toy, since its core attributes are creativeness, constructiveness and roleplay, 3 readily ambiguous traits.

Lego is a microcosm for the whole industry.

They can be used to point out all that is wrong in the toy industry (but not to be confused with condemnation, they just got swept up in a storm of aggressive advertising). Whats even better though, is that its easily juxtaposed to what Lego as done SO right as well.

That is why she did Lego, it wasn't a random decision, but a calculated one.
 

MrMan999

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Oct 25, 2011
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geK0 said:
Ragsnstitches said:
You quoted the wrong person, that was my post.

We'll take this one step by step.

Tell me, as a young boy would you buy lego Friends if you saw this:
-snipped video-

If not, why wouldn't you buy it. Use specific reasons from the ad to explain what put you off.

If you do, tell us what it was that made you feel apart of this experience, what aspect resonated with you or made you desirable for the product.
My bad, must have made that error when clipping out the other quotes(I hate having quotes within quotes).

Point taken though, I can't honestly say that I'd see that an anything other than a girl's toy. Still though, A lot of the Lego sets are based off of movies which are popular amongst both genders and I stand by my statement that there really isn't anything exclusively male about Lego city.

The thing is, almost all "girl" toys are like this; try going to a Toys R Us and visit the girls section, almost everything in there is pastel coloured (mostly pink), and has an emphasis on either pets, princesses or house role playing (cooking, baby care etc). Is it any fault of Lego as a brand that almost everything without these qualities is automatically considered a "boy's" toy? I'll say it again, it's "Lego city" not " Lego Brofist robbers construction and action extreme town", just gender-neutral "Lego city".

I think 'femfrequency' would have been better off discussing the toy industry as a whole rather than attacking Lego specifically.


Oh, and just to prove a point, here are some things I enjoyed as a young boy





all things which I enjoyed despite their cutesy, girlish themes.
Oh God. I remember watching Sailor Moon every day back when it was on Toonami. Those were the days. Powerpuff girls was really kickass as well.
 

Ragsnstitches

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Blablahb said:
Ragsnstitches said:
But she also remarks on how Lego was once a genderless product, with everyone with an interest in coloured blocks being the target. I saw an ad where an entire family sat down to play with lego, mom and daughter, father and son. That was an early 60s video. Then I saw another video that showed a man and his son making a house, with words like "nothing can stop a father and sons imagination" or something like that, which was released less then 20 years ago. What happened to the girls, both daughters and moms?
Actually it's pretty ironic. Because you complain about that, you're making yourself guilty of reinforcing stereotypical gender roles, the very thing you blame on lego.

What makes you think girls can't have toys which happen to have a boy depicted in the advertising?

What's next? Complaining that ads for boxing gear don't feature 80 year olds, excluding them from the sport by reinforcing age stereotype roles?
This isn't a topic on Ageism, but even at that an Elderly person would have the competency and self-awareness to see the bullshit advertisements regurgitate on us daily.

A small child wouldn't. A little boy or little girl would only understand what they are told and will only emulate what they see. Kids don't forge their own identities until their teens, of which is heavily influenced by their pre-teens.

If you don't see what's wrong with that, then I'm not going to play teacher and pander to your ignorance.
 

theultimateend

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James Ennever said:
If I agree I am also agreeing to her view that all her other videos are good and well thought out arguments, which they are not. If I disagree I face being crucified by people jumping to the conclusion I am a women hater which I am most certainly not.
This is why I've stopped talking about it.

The people who want to debate this kind of thing with you are usually as extremist as the folks who might set themselves off with explosives.

I don't mean to say that feminists are or that people who are concerned with these issues are, but people who want you to chat with them about it on a internet forum are most likely going to take extreme views.

And in the end you'll just have a headache, even if you agree with their base point that all humans should be treated as humans.
 

Redd the Sock

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Much the problem is she is blaming Lego for this, and in the way people blame McDonalds for obesity. I'll agree with the major point that marketing doesn't try to desegrigate genders much, if it ever did, but blaming a corporation for taking the quickest and easiest path to money is like blaming water for running downhill. The Friends line may not be the best role models for girls, but if they weren't buying the stuff for boys, or the gender neutral stuff, why is she now surprised that it was the model Lego thought girls wanted?

I'm all for giving corporations a hard time for their lack of social concience, but we have to meet them half way. That means making sure there's a market for what is being demanded, and in Lego's case, that will mean more yelling at the parents (unless kids' allownances have gone up reletive to the cost of lego sets compared to when I was a kid when a good lego set was 3 month's allowance). Parent's buy. Childern learn. I'd rather the end question be why you (the parent) bought the Friends set instead of the castle or the shuttle for you daughter, than ask why lego made it in the first place.