I made a juxtaposition from your tangental response of inferring the issues facing an elderly man are similar to the issues facing kids.Blablahb said:So basically, to summarize your post "Yes, I admit advertising doesn't indoctrinate kids, so I'll evade that, wave a general unrelated fact in face, and insult you for offending my feminist religion".Ragsnstitches said:his isn't a topic on Ageism, but even at that an Elderly person would have the competency and self-awareness to see the bullshit advertisements regurgitate on us daily.
A small child wouldn't. A little boy or little girl would only understand what they are told and will only emulate what they see. Kids don't forge their own identities until their teens, of which is heavily influenced by their pre-teens.
If you don't see what's wrong with that, then I'm not going to play teacher and pander to your ignorance.
Well, it's not particularly constructive, but I apreciate you admitting that criticising advertisements for sexism is ridiculous.
An Elderly man does not look at an ad the same way a kid does. He has experience, self-awareness and (hopefully at that stage) an identity they have created for themselves. If that includes boxing they aren't going to take the ad that shows herculean bodybuilders ingesting buckets of protein, as anything other then a stupid advertisement. The only information he would want is "Name of product" and "how much".
A kid? A kid is different. A kid is impressionable. When a little girl (say shes 9 or 10) sees other girls playing with dolls, makebelieve baking, accessorising or roleplaying as a caterer, while an adult is telling them how awesome it is and how great these people are for doing this, "aren't they cool and hip, isn't it cute and adorable, don't you want to be just like these girls here?". She certainly does.
When that girl looks at a boys ad? They see a boy playing with an army or shooting guns and they are all shouting and fist pumping... but there are no girls shouting or fist pumping, in fact there are no girls in the ad at all (and usually if they are, they are scoffing at the boys stupid brainless antics... silly girls, they will never understand).
The Man who is telling these boys how badass they are is saying things like "your friends will be in awe" while a bunch of boys look on and exclaim "oh wow, that's so cool"... but no girl is saying that, only boys. Then the announce talks directly to the boy on screen (and at this stage only boys are in audience) and says "you can be the hero". Then they do something that gets the girls from earlier all frustrated and have a jolly ol' laugh. The Girl watching the ad is not impressed.
You can swap out the girl for a boy and reverse the impact the ads have. Same, though diametrically opposite effect... the boy feels uncomfortable with all the girls having fun with girl stuff, while the Female adult is saying words like "cute" while show them cuddling dolls.
Meanwhile in the boys centred ad, the boy see's all these kids (all boys, usually older then him) having a blast. The narrator is reinforcing this idea by telling the viewer that the kid who has this product is an awesome hero and will be the centre of attention around his male friends. He then watches a couple of girls scoffing at the boys fun (stupid girls), but feels good when the boys play the final prank on the girl.
Boy then sees the product next time they are in a shop and begs his mom/dad to get it for him.