Liggliluff said:
Did he ask for these promotions? I mean, if you don't say what you want, it's hard to give you it. Everything isn't obvious.
I find this quote from Disney's The Recess fit perfectly:
http://www.youtube.com/watch?v=HUTOdwx8C3U#t=588s
- "But, it's not fair, he only had to be the New Kid for a few days. I had to do it for three whole years!"
- "Hey, you should have said something"
Except, its a publisher's JOB to do all of the promotion for a game. Its what a publisher is FOR.
Microsoft just wasn't doing its job. Period. And on top of that... to be 'exclusive' the dev had to PAY Microsoft.
How does any of part of this arrangement benefit the developer?
Compare that to say... Steam... and they will typically do a lot to expose a new developer's game on their service. I obviously don't know the specifics of every deal, but... generally, when a game is actually released (or even just up for pre-order), Steam will at least include it in the list of 'announcements' that pop up every so often when you launch the program.
And then there's Greenlight... which, as flawed as it is, at least exposes Steam users to indie games that are either in development, or are already finished and are looking to get on Steam.