Well, let's think about this for a moment, Fish. Are you saying that ANY content that is not made by you is "copyrighted," and thus the profits must be given to the original content owners?
OK, so...
First off, I'm sorry, all amateur streamers ever that aren't licensed by the actual game publishers, but technically YOU'RE DOING SOMETHING ILLEGAL!
Second off, I'm pretty sure that most online reviewers either:
1) Buy the copy of the game.
2) Are given the copy of the game, you know... review copies. TB has gotten numerous free review codes for Steam games as per his business model.
Buuuut now they have to pay extra dividends to the publisher because they're using their content through gameplay footage and whatnot.
Third off, I'm sorry, all online reviewers, comedic or serious ever, but now you can no longer show any content EVER from the content you are reviewing, because "technically" you are using their content and you would have to pay them for the privilege of using your content.
So that means no trailer footage.
So that means no gameplay footage.
So that means no movie footage.
So that means no quotes from the source material.
Because otherwise you are using their material and thus now you must pay them.
Also, I am no longer allowed to quote anything from anything ever in any content I make, because the quotes didn't come from me, but rather from the source material, and thus I am no longer allowed to use the quotes from that content... because that would be depriving them of the privilege of seeing that quote in your original content.
WAIT A SECOND. Isn't the Energy Sword in Halo derived from the Lightsaber in Star Wars? TRULY BUNGIE AND MICROSOFT MUST PAY MONEY TO LUCASARTS FOR DARING TO USE THEIR CONTENT IN HALO.
... Yes, this is a slippery slope argument, but the point still stands. Just because they're using your content doesn't mean that they're plagiarizing it. This might surprise you, but people aren't watching them play Fez because they want to see Fez.