I may be wandering a little off topic with this, but this reminds me of what I was told about one of the online Warhammer 40K campaigns, when the Chaos forces started racking up huge numbers of planets conquered by simply all deciding "On this day, we take all of our victories on (wherever)" and outstripping the scattered Order side victories. (I forget the exact details of the campaign rules, alas)
Seems odd - why is it that the most organised and dedicated players seem to end up playing for Chaos? Still, I suppose WAR could well have a possible method of sorting itself out, if it allowed for a quick civil war between members of a side getting too powerful - even works for if Order overtook, I suppose, as any Warhammer player knows that an alliance between Dwarves and Elves is never going to last.