This looks like utter garbage. I suddenly flashed back to late 90's PS 1. And I would be very surprised if the character wasn't inspired by Aimee Nixon from Judge Dredd
For the record, Aimee Nixon was a very good hard as nails female character. She had an interesting back story and you can see from the way she is drawn in that picture, that she is a fairly realistic depiction of a woman who has spent most of her life in bar fights (I love the broken boxers nose) If you are going to steal. Steal from the best.
I don't think for a second Bombshell looks progressive or kick ass or appealing in any way. This is just a mental fuck doll for people who liked Girl With The Dragon Tattoo. The ad is all about image, with nothing about character. All I can glean is that she seems to be Jack from Mass Effect 2 and Adam Jensen's lovechild.
Good marketing can hide a shit game. Marketing this lazy usually is bad news. Especially when the assets look this ugly and the ad has nothing to say.