So about a year ago or so, all new games would go for AU$100 as an average price. That still applies now but I'm seeing standard editions of games go up to $120. ACII is $110 and MW2 $120. It's a good thing I don't give a flying shit about these games but it seems to me that it's commonly the super-hyped games that get slapped a higher price. And what happens to those people that don't like these games in the end? They're going to feel ripped off bad enough to even start a riot. This is a good marketing strategy since gamers will fork out any price that is put on these games, but how far will this go?