C'mon, this is bullshit if this is true. I implore the rest of you guys to NOT buy the game if it comes out at $60. If you are going to pay that much, then it is giving them permission to charge that amount for ALL games, whether they are crap or not. Do not let them take advantage of you! We all built them up to where they are now, and we don't owe them anything. Never mind the fact that WoW has made them so much money they could afford to give D3 and SC2 away for free.
Oh, and on Blizzard's "Great" games, did you know that they released at patch that breaks WC3's main campaign, and they still haven't fixed it? This is inexcusable!
Really, if no one buys the game, and waits for the inevitable $50 price point, then you send the right message, and it gives you time to play other gems like Sacred 2 or Borderlands. There ARE other options to Diablo 3, and charging us more money just because we will pay it is an insult. No one fell for this bullshit when Sony pulled it with the PS3, what gives Blizzard the free pass?