What exactly is he referring to? It all sounds extremely vague. Does he mean people like Jim Sterling or Angry Joe who are harsch but understandably so or does he mean people who send him threaths and the like? There are always people on the internet who take things too far and there is no excuse for that. On the other hand, if he is referring to harsch criticism, that might be unpleasant for him but from what I have seen it was well deserved.
Being hit by a car is an emotional experience. It is not however artistic or a good thing. People need to stop pretending that emotions make art. False advertising pisses people off not because of how artistic it is but because it is a dick move. That is why most people were so pissed.I read it in this way: we moved those people, we touched them - even the person who hates [your game] so much, you've affected them. That's why we fight, we're creating emotion and experience - and some people thrive on that type of feeling, some people are sadists.