It is arguably little more than they're required to do by (EU) law[footnote]Perhaps even much less [http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31999L0044:EN:HTML], since in theory you have a two year period to complain about deficiencies under it.[/footnote].
However, a company which is mindful of consumer rights, implementing them long before it's absolutely forced to do so, in a way that's apparently consistent with the spirit and purpose of them, is still something which should invoke considerable praise. And business to back it up
It's somewhat sad that a digital distribution company taking consumer rights seriously should be considered an unusually progressive forerunner; but it nonetheless is by comparison, and should consequently be acknowledged as such.
However, a company which is mindful of consumer rights, implementing them long before it's absolutely forced to do so, in a way that's apparently consistent with the spirit and purpose of them, is still something which should invoke considerable praise. And business to back it up
It's somewhat sad that a digital distribution company taking consumer rights seriously should be considered an unusually progressive forerunner; but it nonetheless is by comparison, and should consequently be acknowledged as such.