As many have stated, the issue doesn't lie in WoW being flawless or overly amazing, it's actually quite bland and unimaginative, but it is polished and well-seated due to having had plenty of time to solidify it's current role as ''King''. Any MMO willing to dethrone it is going to have to try something new and alternative, or be left grovelling beneath it's shadow ( and that's one hell of a shadow by now ).
RIFT shot itself in the foot by advertising as a ''WoW killer'' with that imbecilic slogan ''You're not in Azeroth anymore!'' - a failed attempt to look bulkier and menacing, yet offering nothing fresh. The only innovation is the class system, and it's quite good - but simultaneously incredibly out of balance: some combinations are so powerful as to make others utterly redundant.
If I had to put money on any MMO possibly competing with WoW, it'd be Warhammer 40.000: Dark Millennium Online. No, not Star Wars - EA unmade nearly any and all popularity the franchise had by making a bazillion games and squeezing out every breath of life it had. W40K always had a devoted fanbase, and with the not-so-recent advent of the Dawn of War franchise it gained even more. Moreover, the MMO looks sexy from the minor previews we've been granted thus far.
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tl;dr version ( for the lazy gits ):
RIFT isn't gonna kill WoW, it'll be an entertaining alternative for a while
W40K: Dark Millennium Online is gonna consume lives ( and souls! ) when it releases...unless they muck it up beyond belief.
RIFT shot itself in the foot by advertising as a ''WoW killer'' with that imbecilic slogan ''You're not in Azeroth anymore!'' - a failed attempt to look bulkier and menacing, yet offering nothing fresh. The only innovation is the class system, and it's quite good - but simultaneously incredibly out of balance: some combinations are so powerful as to make others utterly redundant.
If I had to put money on any MMO possibly competing with WoW, it'd be Warhammer 40.000: Dark Millennium Online. No, not Star Wars - EA unmade nearly any and all popularity the franchise had by making a bazillion games and squeezing out every breath of life it had. W40K always had a devoted fanbase, and with the not-so-recent advent of the Dawn of War franchise it gained even more. Moreover, the MMO looks sexy from the minor previews we've been granted thus far.
---
tl;dr version ( for the lazy gits ):
RIFT isn't gonna kill WoW, it'll be an entertaining alternative for a while
W40K: Dark Millennium Online is gonna consume lives ( and souls! ) when it releases...unless they muck it up beyond belief.