Meiam said:
Is it really considered a big deal? I mean it's gonna be revealed he wasn't really evil soon enough he was just doing for *insert dumb reason*.
It's less the plot itself and more the Time article.
http://time.com/4347224/captain-america-hydra-agent-marvel-tom-brevoort/
They are really trying to sell, the "Captain America is and always has been a Nazi" idea, regardless of it making no sense, and being a complete perversion of the character. Not just to the comic sites but to the mainstream to.
They see slanderous character assassination as "marketing". Why?
A. No one believes you.
B. Why would you want them to?
Lets compound this with the lead up to the release of "Steve Rogers:Captain America" was advertised as "in honor of his 75th anniversary."
Yes, it's going to be retconned out of existence. The fact the plot is going to be a total waste of time with no meaningful impact going forward is not a defense, it's an indictment.
The most damning thing about this? People on the fence about picking up the comics after seeing the movies, do you think they went "Wow, I have to go out and buy this!" or "...and this is why I don't waste my time with the comics."?
Marvel is that petulant child who never seems to learn there is such a thing as negative attention.