I think it was quite the marketing misfire, though it was actually in-line with the tone of the previous games. While the overreaching story of Hitman has been good, the scenarios, settings and characters in the individual missions themselves have almost inevitably been straight out of a B-grade 80s action movie. Of course for the sake of humor and making NPC patterns predictable, not to keep minorities down.
So I guess what they wanted to remind us with that trailer was that they've not gone all grimdark, and Hitman's distinctive pulpiness is still in there, but they timed it badly with the "women in gaming" issue being the topic of the month and made themselves a target.
Hearing that IO made changes makes it interesting though, as I'm sure the crowd that stood up for BioWare's "artistic integrity", and the one that took part in this backlash overlap.
So I guess what they wanted to remind us with that trailer was that they've not gone all grimdark, and Hitman's distinctive pulpiness is still in there, but they timed it badly with the "women in gaming" issue being the topic of the month and made themselves a target.
Hearing that IO made changes makes it interesting though, as I'm sure the crowd that stood up for BioWare's "artistic integrity", and the one that took part in this backlash overlap.