Here's my beef. Maybe it makes me a dinosaur, but for me, videogames are still primarily about being games, which are primarily about having fun.
Three cheers for wishing to re-brand the medium as interactive narrative, and I'll take thought-provoking introspective cerebral horror (Silent Hill 2) and punch-to-the-gut topical satire-commentary (Spec-Ops: The Line) over the latest attempt to re-animate Sonic the Hedgehog's gruesome corpse EVERY day of the week, but at the end of the day, I actually do want a GAME to PLAY that is FUN and CHALLENGING.
We should absolutely embrace the unique narrative capabilities of videogames, namely the fact that no other narrative medium places you in the role of both the audience and protagonist. And now more than ever, those narratives are in desperate need of depth. But this is where games differ from any other narrative medium, because a game absolutely lives or dies in how much fun it is to play.
If you want art, then don't judge it by how fun it is. The last thing art is concerned with is how fun it is. Games are supposed to be fun. A game that is not fun is no longer a game, it's a chore.