"A horror game that isn't at all marketed as a horror game and you could conceivably go through the entire thing and not experience a single ounce of horror apart from perhaps a slight feeling as you're playing that something isn't right with this game world. However, if you go away from the main quest or whatever horrible creepy shit goes down and you realize that as you were playing this game that there was always this horror lying just underneath the surface and you never even saw it until just now and OH MY GOD WHAT THE HELL.
Or perhaps similar to that idea a game that is completely normal the first time you play through it again, just a sense of "something peculiar is up and I don't know what it is" and then you get the horror coming through on subsequent play-throughs. You'd need some sort of incentive to do multiple play-throughs, though, maybe something like a promise of multiple endings."
I put this in quotation marks cause I got it from Cracked. They had an article for 6 video games we'd never get to play. It's on the front page. Read it. The ideas are ingenious. http://www.cracked.com/blog/the-6-greatest-video-games-well-never-get-to-play/
Or perhaps similar to that idea a game that is completely normal the first time you play through it again, just a sense of "something peculiar is up and I don't know what it is" and then you get the horror coming through on subsequent play-throughs. You'd need some sort of incentive to do multiple play-throughs, though, maybe something like a promise of multiple endings."
I put this in quotation marks cause I got it from Cracked. They had an article for 6 video games we'd never get to play. It's on the front page. Read it. The ideas are ingenious. http://www.cracked.com/blog/the-6-greatest-video-games-well-never-get-to-play/