Designer: I have this fantastic new concept for a game! It's going to be called Reich and you have this-
Boss: Are there guns?
Designer: Well, yeah, but that's not the point, you see. You have telekinetic powers in this first person perspective in an extraordinarily interactive world with realistic physics and destructible environments-
Boss: Are there aliens?
Designer: -And, what? No, you fight-
Boss: Are there fictional terrorists or Russians?
Designer: *sigh* No. The game is-
Boss: Well look, I'm sorry about all of the work you've been doing, that's great and all, but we're going to have to shitcan this operation if you're not making a reproduction of either Halo or Call of Duty.
Granted that physics-fun is nothing new, the way that this game appears to do it is breath-taking and the telekinetic powers look superb. I'd rather play this any day over Force Unleashed. Over-budget is over-budget, I suppose, but it looks like the project was so advanced that they're pretty much throwing away any money they could have gotten back. Marketing could just be putting crazy physics and telekinesis antics on Youtube and watching as the crowd goes wild drooling for more.