This kind of thing just makes me despise all forms of marketing more and more. Bill Hicks had some extremely good advice for marketers.
EDIT: Damn, ninja'd by Fronzel.
EDIT: Damn, ninja'd by Fronzel.
Innovation or Invasion?
- Thread starter JP Sherman
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If Microsoft wants to have full integration of their products, maybe they should start with their windows phone not sucking. Zing.
The difference with social media vs regular media, is that with social media you have the ability to pick and choose what you follow, the brands you want to interact with. It''s a better direct message and instead of a broad shotgun message, you have those who want to have conversations and interact with your brand. Until corporations and advertisers stop just using it as a loud speaker and use it as a base of two way communication, it's never going to be fully realized. The same really with this I think, you know your audience and creating something to interact with I think is important for it to work.
The difference with social media vs regular media, is that with social media you have the ability to pick and choose what you follow, the brands you want to interact with. It''s a better direct message and instead of a broad shotgun message, you have those who want to have conversations and interact with your brand. Until corporations and advertisers stop just using it as a loud speaker and use it as a base of two way communication, it's never going to be fully realized. The same really with this I think, you know your audience and creating something to interact with I think is important for it to work.
You are spot on about the reactions-- I don't like being advertised at when I know someone is advertising at me. I hate commercials, right? But I still sing-song the tunes played in the adverts that run during television commercials.
The one my wife is singing currently is that one for the eye-pad clone or whatever; the girl in the pink dress with the square around her head going "Let me, entertain you! blah blah blah blah blah versatile." We sing that line like parrots over and over and over again. Now when I think IPad I don't necessarily think IPad, I think samsung whatever the hell she was entertaining me with.
I've generally accepted that advertising is the new normal-- and hey, if that means I see more awesome commercials for GEICO or Duke Nukem Forever instead of that fucking pot that lets you grow tomatoes upsidedown or feminine itch products, thats fantastic.
The one my wife is singing currently is that one for the eye-pad clone or whatever; the girl in the pink dress with the square around her head going "Let me, entertain you! blah blah blah blah blah versatile." We sing that line like parrots over and over and over again. Now when I think IPad I don't necessarily think IPad, I think samsung whatever the hell she was entertaining me with.
I've generally accepted that advertising is the new normal-- and hey, if that means I see more awesome commercials for GEICO or Duke Nukem Forever instead of that fucking pot that lets you grow tomatoes upsidedown or feminine itch products, thats fantastic.
Nu ads should be banned. then again it seems that advertisement is the norm now. gone are the days when you could browse the net or play games peacefully. Oh well. World is gone to sh*t, even on the technology side.
You know whats worse: sites that think the only way to register is via facebook. i dont use your fagbook, why dont you let me have a normal account!
P.S. i noticed that there is now login via fagbook on the escapist too, i fear the worst.
You know whats worse: sites that think the only way to register is via facebook. i dont use your fagbook, why dont you let me have a normal account!
P.S. i noticed that there is now login via fagbook on the escapist too, i fear the worst.
Very true. There are a number of products/brands (as well as films, games and the like) that I was interested in pre-ad campaign but have since blacklisted due to the intrusiveness and frequency of said ad campaigns.teqrevisited said:
If I see a billboard for something interesting I'll give it a look, but if someone wearing a sandwich-board for the selfsame product follows me down the street shoving a poster in my face screaming "Look at this! Isn't it cool?! LOOK AT IT!!!" then whatever it is can f*ck right off.
A good example of this is Ticketmaster, which I used to get some gig tickets about 18 months ago. Ever since then they have sent 3-4 e-mails a week telling me of their special offers (despite my repeated demands that they not contact me) and as a result I now no longer buy my tickets from them, even though I was impressed with the quality of service I got from them regarding my actual ticket purchases.
In other words, non-intrusive background advertising can make me interested/curious about a product, but intrusive and pervasive ads will cause me to blacklist whatever is being advertised. And this NUAds system sounds incredibly intrusive.
I can''t see it working and will take no part in it whatsoever. In fact, this is the last word I'll say on the matter as it stinks to me.
It's already happened. When you put a DVD in, you have to sit through previews and FBI warnings about copyright BS, even though you already paid for the damn thing like a good little consumer. It's making me sick, and I don't think I've actually watched a DVD in over a year now.Sabrestar said:
I don't know. Years of roaming the internet have taught me that clicking on anything that say 'win product x' is usually not a good idea.
Hey, if they make the ads fun then I don't really care. I played those free Doritos games on XBLA and, although short-lived, they were a lot of fun. They also made me more inclined to buy Doritos but I'm ok with that since the games were free so if I do go and buy Doritos as a result of playing the game then I'm not only paying for a snack that I like anyway but I'm also indirectly paying for a game that I enjoyed. Everyone's a winner.
Furthermore, I tend to be aware of when I'm being marketed to which is why many adverts are fairly ineffective and may even reduce the chance of me buying a product or service. The most effective TV adverts, in my opinion, are the ones that make you laugh. If you live in the UK then you'll be familiar with the compare the meerkat ads. They're kind of dumb but it's been a very successful campaign because it's something that people will discuss and it doesn't even mention much about the actual website it's promoting. It's fun for the consumer and it produces results for the business AS A RESULT of it being fun. Seems fair to me.
Furthermore, I tend to be aware of when I'm being marketed to which is why many adverts are fairly ineffective and may even reduce the chance of me buying a product or service. The most effective TV adverts, in my opinion, are the ones that make you laugh. If you live in the UK then you'll be familiar with the compare the meerkat ads. They're kind of dumb but it's been a very successful campaign because it's something that people will discuss and it doesn't even mention much about the actual website it's promoting. It's fun for the consumer and it produces results for the business AS A RESULT of it being fun. Seems fair to me.
This has pretty much been my own experience as well. And it's not just positive association either for me...it has to be topical. Meaning, if I'm playing videogames on the article's Kinect, then one would logically surmise that any ads that would come through it would promote videogame-related technology or products and nothing else. As the quoted person here, I too have deeply fallen out with TV commercials, because they are completely random and have ramped up to showing up every 30 minutes in our country (which is insane, when our neighbouring country has a big 15 min marketing session at the beginning of a show and then does the sane thing - shows the thing entirely without commercial brakes).Wicky_42 said:
Similarly, no matter how well marketed, for me it is very important that it remains on topic. Now this is a bit different and I know that there are different constraints when it comes to marketing at children, but I remember how the late 90s Cartoon Network marketing became solely about promoting the network's own shows and in a few cases also a few tours and events - that for me was decent advertising, because it goes to figure that kids watching cartoons would be interested in other types of cartoons than the one they happened to be watching, rather than say...some toys from Mattel or Fisher Price, so they can bug their parents about it (which was what Cartoon Network did at the start of the 90s before getting rid of those ads).
So...I know that statistically the chances increase with this sort of interaction as described by JP...but for me the two most important things about advertising of any sort always have been and will be that it is both a *positive* experience AND that it is related to the *topic* or genre of whatever it is that I am currently watching/playing/experiencing. If I'm watching science fiction, it is doubtful I am interested in My Little Pony...but it could be that I'm interested in Battlestar Galactica - as a basic example. That's the moment when marketing for me actually becomes a force of good - when it provides me with a wider vareity of selection based on the topic that I have displayed interest in and does so in a manner that is either entertaining, if it is meant to draw attention (like Old Spice Guy) or unobtrusive, if it is not meant to do so and instead be moreso subliminal (NOT like credit squeezing, which is anything BUT subliminal and annoying to the point that it finally drove me off of watching shows and films on TV for good).
Either way...interesting article as always.
Probably not the one that existed in the same time period as you watched it. As I've said, its advertising ebbed and shifted over the years. But I specifically remember thinking to myself sometime at the end of the 90s "You know...if only more advertising was done this way, it'd be nice."John Burton said:
But like I said...I can't give you a specific date, but I am dead certain it was like this. Then again, maybe it's a regional thing - perhaps the US got more advertising thrown its way than us European countries, since they expected most of the viewership there to begin with.
This was a tough read. I liked the hell of it, but I just woke up. I bet some of my English teachers (that is English as a second language) could use this article in class.
I was wondering what was up with the new "free xbox 360 with the purchase of a new computer for school" thing I've been seeing on TV. Having read this article, it makes much more sense. Ugh... I feel better about putting my xbox away to gather dust with every month that goes by. Sooner or later, I wonder if they'll loose me as a customer at all.
Interesting development here JP, thanks for bringing these details to my attention.
lemme just tweet this to my friends...
Interesting development here JP, thanks for bringing these details to my attention.
lemme just tweet this to my friends...
Well, on the bright side, there's a thing going through were you may be able to sue a company for calling you with the telemarketing thing without having written permission first. I'll take the ads over being woke up at 3am by a machine wanting me to buy floormats. >_>Dorkmaster Flek said: