Innovation or Invasion?
- Thread starter JP Sherman
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Waiting for the inevitable "wave your hand to see the cleansing power" ads that are gonna show up >.>
Nice article JP.
I detest these marketing schemes, and am glad for the time that I've no consoles.
I detest these marketing schemes, and am glad for the time that I've no consoles.
I have a real problem with people taking advantage of me to make their money. As such, I would only be ok with this if I'm being paid for my endorsement.
I wonder what would happen if a few million Twitter users decided to form a trading block and demand payment for any endorsements granted by their members.
I wonder what would happen if a few million Twitter users decided to form a trading block and demand payment for any endorsements granted by their members.
I guarantee you that no matter how intrusive, inane and tedious these ads are, some people will defend them with some sort of 'how else are they going to pay for it' and 'it's their right' type arguments whilst everyone else either tries their best to struggle through, moans incessantly but does nothing, gets their hands on blocking programs, or simply gives up on the medium altogether. I've not watched TV in years because the ads aren't worth the programming available over here, and on the internet *comment redacted*.
Any way it works, unless advertisers realise that brand recognition alone isn't enough and that a POSITIVE association helps, and even then might not work, advertising's just going to be a blight on whatever platform it's plastered across. "Go Compare" with it's annoying opera man is firmly emblazoned into my mind from over-hearing the prat on house-mates' TV, and I know bloody well to keep the fuck away from it. Same for "We Buy Any Car", for similar reasons. Even Old Spice, with one of the more amusing marketing campaigns, merely entertains - I have no desire to purchase the product. Having things rammed down my throat whilst I try to enjoy doing something completely unrelated is NOT a good way of engaging with me, and making me literally go through a song and dance routine does not sound like a positive move on behalf of advertisers, behavioural marketing be damned.
Hmm, I wonder what it would take for me to track down a marketing director's house and spend a productive night covering it in slogans and surrounding it with billboards, projectors and speakers to bombard him every minute of the day with tedious jingles, eye-catching graphics and behaviour-adjusting tag-lines, and see how he fucking likes that sort of invasion of privacy. Lets just hope that that line never gets crossed. (possibly for my sake too, lol)
Any way it works, unless advertisers realise that brand recognition alone isn't enough and that a POSITIVE association helps, and even then might not work, advertising's just going to be a blight on whatever platform it's plastered across. "Go Compare" with it's annoying opera man is firmly emblazoned into my mind from over-hearing the prat on house-mates' TV, and I know bloody well to keep the fuck away from it. Same for "We Buy Any Car", for similar reasons. Even Old Spice, with one of the more amusing marketing campaigns, merely entertains - I have no desire to purchase the product. Having things rammed down my throat whilst I try to enjoy doing something completely unrelated is NOT a good way of engaging with me, and making me literally go through a song and dance routine does not sound like a positive move on behalf of advertisers, behavioural marketing be damned.
Hmm, I wonder what it would take for me to track down a marketing director's house and spend a productive night covering it in slogans and surrounding it with billboards, projectors and speakers to bombard him every minute of the day with tedious jingles, eye-catching graphics and behaviour-adjusting tag-lines, and see how he fucking likes that sort of invasion of privacy. Lets just hope that that line never gets crossed. (possibly for my sake too, lol)
I don't like it and I wouldn't and won't engage this type of marketing, but unfortunately I and other people like me, i.e. commenters on gaming websites, are a minority. All those young children, parents, less tech savvy peoples, and all sorts of other demographics will. It's especially disturbing when a company says "Do our job for us (re-tweet the ad) for the chance to win a (shitty)prize!". It's brutal, manipulative and takes advantage of people's greed.
This type of marketing is exactly why my Xbox is little more than a DVD player for me. The ad saturation when I turn the console on is a real turn off. Sony isn't miles better, but it is definitely better at being more low key and even, in a way, respectful in their marketing style. Maybe because it's a Japanese company? I don't know, but what I do know is that I'm one of those minority people that is completely pushed away by obnoxious advertising and generally prefer not to buy products that are marketed aggressively and intrusively towards me.
However, I fear that will simply not make one iota of difference ever, at all.
This type of marketing is exactly why my Xbox is little more than a DVD player for me. The ad saturation when I turn the console on is a real turn off. Sony isn't miles better, but it is definitely better at being more low key and even, in a way, respectful in their marketing style. Maybe because it's a Japanese company? I don't know, but what I do know is that I'm one of those minority people that is completely pushed away by obnoxious advertising and generally prefer not to buy products that are marketed aggressively and intrusively towards me.
However, I fear that will simply not make one iota of difference ever, at all.
The perceived value aspect intrigues me. I generally look at these 'do this for this!' ads frpm the perspective of 'the odds are againts me, its not worth it'. but I know people who will occasionally phone on for these massive daytime tv cash prices cause they hope they will be the lucky one person out of all the millions to get the prize
I fear this is way too close to happening.FreakSheet said:
The (over-)saturation of marketing is one of the biggest reasons I have avoided all the big social networks (this is the closest I've gotten to a real social-networking site), because it seems the main goal of such schemes is to find out as much as possible about you, bombard you with "the perfect" ads, and then use you to get "the perfect" ads to everyone you know. All this when the only benefit for you is "well now you get ads you care about!"
No.
Thanks.
It's rather nice to see the marketing perspective on things like this.
I actually don't even remember the adds on my XBox Live dashboard because I'm always skimming by them to either grab a particular arcade game I want or immediately jumping into a game (and I've avoided Kinect like the plague). I'd say it'd be interesting to see if real thought gets put into this stuff or if it fails like the gaming community wants it to, but I'll probably never even notice them.
It's rather nice to see the marketing perspective on things like this.
I actually don't even remember the adds on my XBox Live dashboard because I'm always skimming by them to either grab a particular arcade game I want or immediately jumping into a game (and I've avoided Kinect like the plague). I'd say it'd be interesting to see if real thought gets put into this stuff or if it fails like the gaming community wants it to, but I'll probably never even notice them.
All of the ads are completely optional to view and participate in, and although that has been made abundantly clear it has been made into such a panic. IF you have a kinect (I don't) and IF you watch ads by choice (Who does that?), and IF decide to involve the ads products or services in your social media this gives you the option to do so.
I don't think anyone on earth meets those three prerequisites, and I'm sure that the total fails in comparison to those who complain about the service.
I don't think anyone on earth meets those three prerequisites, and I'm sure that the total fails in comparison to those who complain about the service.
Do you know what I do when I see an advertisement in something that I've paid money for?
I'll tell you, I boycott the company in the ad.
For example: In Wipeout HD an ad for Honda Civics plays during the (prolonged for the sake of the ad) loading screen of about every twentieth race. As a result I have decided to never buy anything from Honda and I encourage all of you to do the same.
Another example: My computer once caught some adware that played an audio ad every few minutes without including an option to turn the ads off. One of those ads was for French's. I have boycotted French's.
Advertisers have to understand that not all attention is good attention. If an advertisement annoys me or otherwise provokes a negative reaction in me then I will not buy the product. Oh sure, the above ads increase product awareness but they certainly do not increase the likelihood of me buying their products.
JP Sherman, thanks, now that I know about these NUAds, I will certainly never buy an Xbox 360.
I'll tell you, I boycott the company in the ad.
For example: In Wipeout HD an ad for Honda Civics plays during the (prolonged for the sake of the ad) loading screen of about every twentieth race. As a result I have decided to never buy anything from Honda and I encourage all of you to do the same.
Another example: My computer once caught some adware that played an audio ad every few minutes without including an option to turn the ads off. One of those ads was for French's. I have boycotted French's.
Advertisers have to understand that not all attention is good attention. If an advertisement annoys me or otherwise provokes a negative reaction in me then I will not buy the product. Oh sure, the above ads increase product awareness but they certainly do not increase the likelihood of me buying their products.
JP Sherman, thanks, now that I know about these NUAds, I will certainly never buy an Xbox 360.
The real problem here is that this could be a slippery slope to this:therightanswer said:
Even giving the option to participate is being intrusive.FreakSheet said:
This sounds exactly like those 'game' ads on web pages. I haven't seen an ad in years so I don't know if they're still around, but back in the day it was hard not to punch the boxer or swat the fly or what ever click based thing got you to 'win' and open their page up. It worked on me up until I got tired of the pages opening and viruses flowing in. The sad thing is, I never browsed one of those sites even for a second. "immaterial" advertising is a total waste of time and money. Advertising anything to everyone is like advertising tampons on the Spike network, its a bad strategy. There are only 2 good types of ad. One that provides information on a product or service I might need but was not aware of, and one that is genuinely funny or entertaining. The problem with the latter, is that I typically wont remember the product. With material items, it will always come down to two things. What do I want, cheap, or awesome? Will I buy a WII or a 360? single ply 99 cent a roll TP, or double quilted?
That's what it all boils down to. Do you want a few extra dollars in your pocket while you're getting s**t on your hands?
Advertising something that isn't new or special is stupid, the end.
That's what it all boils down to. Do you want a few extra dollars in your pocket while you're getting s**t on your hands?
Advertising something that isn't new or special is stupid, the end.
You mean the way we pay taxes on something that was taxed when it was bought by the store, taxed when it was made, taxed when the materials were purchased, and then pay property taxes to keep those things?Iron Lightning said:
Nooo, that will never happen. Especially in a world where all that taxing can't even pay the bills.
Also, if no one ever opts to participate, you can damn well guarantee they will make it more mandatory. I've never seen a webpage or tv show ask "Would you like to view a message from our sponsor, or continue your scheduled program?" and I'm sure I never will. We pay for cable and they spam us on it, we pay for internet, and then Microsoft charges us $50 to use xbox live, why the hell wouldn't they start pounding people down with ads? what's to stop them?
I have a triggered reaction against trying to slip advertisements into every facet of human life. It reminds me of the episode of futurama where they have advertisements beamed into their brains such that they see ads while Dreaming.
Its just one of those things where you have to put your foot down and dig your heels in. Advertisement is incredibly rampant in modern society. I'm not saying it shouldn't exist, but when it leaks into your leisure time, it becomes painful. From a personal perspective, they're just irritating. I can say quite honestly that its almost unheard of for an advertisement to ever provoke me to get a product. On some very rare occasions, i may miss a game, film or product and the ad will tip me off to go do actual research online to see if the product is one I want, but for the most part, the ads are just mindless annoyances. Many of the new methods of "interacting" with ads or sharing them just sounds shady. Me and most of my friends will alert eachother about products, sure, but we dont share the actual advertisements. The ads are often biased towards the product in question and do not provide completely correct or useful information. If one of my friends started sending me actual ads, I'd probably clock him. The "Interactive" part is shady for just the same reason. An ad will never badmouth its product, so any interactivity is still operating within the realms of them trying to convince you to buy a product through stimulation.
I don't own a Kinect, and I'm about as far removed from Microsoft products as they come these days (though apple does some of this too in its IOS devices), but I don't want to see advertising evolve into the money grabbing behemoth that they'd like it to be.
Its just one of those things where you have to put your foot down and dig your heels in. Advertisement is incredibly rampant in modern society. I'm not saying it shouldn't exist, but when it leaks into your leisure time, it becomes painful. From a personal perspective, they're just irritating. I can say quite honestly that its almost unheard of for an advertisement to ever provoke me to get a product. On some very rare occasions, i may miss a game, film or product and the ad will tip me off to go do actual research online to see if the product is one I want, but for the most part, the ads are just mindless annoyances. Many of the new methods of "interacting" with ads or sharing them just sounds shady. Me and most of my friends will alert eachother about products, sure, but we dont share the actual advertisements. The ads are often biased towards the product in question and do not provide completely correct or useful information. If one of my friends started sending me actual ads, I'd probably clock him. The "Interactive" part is shady for just the same reason. An ad will never badmouth its product, so any interactivity is still operating within the realms of them trying to convince you to buy a product through stimulation.
I don't own a Kinect, and I'm about as far removed from Microsoft products as they come these days (though apple does some of this too in its IOS devices), but I don't want to see advertising evolve into the money grabbing behemoth that they'd like it to be.
If I bought a product to use on ANOTHER product I bought to use, I don't want any form of fucking advertisement being fed down my throat.
Web Ads? I get that people have to pay for server space and other related stuff like that.
NUads on Kinect? The product that people pay for, that developers pay royalties to have their product released on, and even probably pay fees to license the software to use in general. Fuck that, forget it. Keep the ads away. Stop trying to ram marketing down our throats every time we turn around.
I don't even mind advertising in games if it is tasteful(a la Prototype, those didn't bother me). But I am sure these NUads would be used as a gateway and unless you interacted with it PERIOD you won't get to the content that you want to use. PLUS ultimately you have to pay to download the damned ad anyways(depending on your ISP agreement regarding bandwidth).
Don't think Microsoft is the devil here either, I am sure there is a million other companies planning ways to do the exact same shit. With everything being net enabled these days it was only a matter of time before we get spammed with spam.
Web Ads? I get that people have to pay for server space and other related stuff like that.
NUads on Kinect? The product that people pay for, that developers pay royalties to have their product released on, and even probably pay fees to license the software to use in general. Fuck that, forget it. Keep the ads away. Stop trying to ram marketing down our throats every time we turn around.
I don't even mind advertising in games if it is tasteful(a la Prototype, those didn't bother me). But I am sure these NUads would be used as a gateway and unless you interacted with it PERIOD you won't get to the content that you want to use. PLUS ultimately you have to pay to download the damned ad anyways(depending on your ISP agreement regarding bandwidth).
Don't think Microsoft is the devil here either, I am sure there is a million other companies planning ways to do the exact same shit. With everything being net enabled these days it was only a matter of time before we get spammed with spam.