Interactive Kinect Ads Coming to Xbox This Fall

[Esotera]

The more advertisers push consumer interaction with their shitty adverts, the more middle fingers/insults they're going to get. Microsoft can't really justify advertising, especially when most people who are online are actually paying for a subscription.

 

[Auesis]

Oh dear.

 

[DeadlyYellow]

I don't understand how this thing is meant to sell more of the somewhat-struggling Kinect.

I can't help but feel this was a PR move that was never actually intended for the general public to catch wind of.

 

[Darth Sea Bass]

Way to sell the kinect to the fence sitters microsoft!

 

[yRar_972]

If this is only for Xbox owners who have a kinect, PLUG IT OUT and when (if ever) you want to use it plug it in when the game asks you. Although I would rather if the ads didn't exist.

 

[Evil Smurf]

say what you want about the wii, at least nintendo does not pull this bullshit.

 

[neonsword13-ops]

anc[is]Does the kinect recognize the middle finger?

Ninjas. Curse them.

OT: And this, ladies and gents, is why I don't use my 360 anymore. Sure, the Kinect was fun for the whole week or so when I got it, but now it's only a camera with a really good Dance Dance Revolution Game.

Why can't M$ actually put some effort into their gimmick?

 

[Adam Jensen_v1legacy]

Buy an Xbox, buy a Kinect, pay for Live - get ads!

What the fuck? This is the future of consoles by the way. Mark my words. Next gen will be all about ads in games.

 

[CommanderL]

Cool service micro I pay for xbox live yet I get littered with adds why Should I have to suffer when I give you my money And interactive adds yay

 

[Racecarlock]

Given the stupidity of this idea and system, it's no wonder the title of the project is only one letter from being "Nads".

 

[RicoADF]

I guess the $200+ pricetag for the console, $60 I pay for new games, and $5-$15, depending on what package I choose, for a PREMIUM service thats already littered with ad's doesn't qualify me to just turn the ad's off. Instead, we get treated to MORE ads. On a premium service we pay a premium to use. Because thats good consumerism right there guys

When did it come okay to put ads into a paying service? Yeah, they're making them 'fun' for the kinect, but it doesnt explain why they have to be there in the first place. A major plus for most content you have to pay for is the stripping of ads.

Thats what I cant figure out, the PS3 has no adds and is free, the xbox has adds and isn't, wtf?? Considering they both do the same thing, it makes no sense.

 

[Zaik]

Nice, now you can pay Microsoft to send you advertisements directly rather than just having to fail to opt out of a mailing list.

What's next, advertisements *in* your video games? Probably not, since Sony is sitting on that one.

 

[zombiesinc]

And they're happy about more interactive ads while the millions of us (who pay $10-15/month) Gold subscribers are still irritated by the fact that there are even ads to begin with. True, they're not all that intrusive (yet) but seeing Starbucks ads on a gaming console's dashboard are incredibly out of place, to say the least.

 

[ultrachicken]

I sincerely hope they aren't expecting this to increase sales. Hell, they're incentivizing NOT using your Kinect.

No one likes ads. Period. They're rarely funny or interesting or anything resembling entertainment.

 

[Bvenged]

I love how I've been paying £30-40 a year for the past 3 years for a brilliant Xbox Live experience, with new dashboard updates, party chat, free apps, exclusive content and early DLC etc...

THEN I get told that for 2012 XBL will cost more than before so they (Microsoft) can continue providing better experiences.

[li]I get a crapper dashboard chucked at me with features I have no intention of ever using (beacons, because you know, I can't just ask people and send them invites);[/li]

[li]They've gone and ditched the very video series I actually enjoyed (Inside Xbox UK) so they can make money out of leasing the space off to 3rd parties;[/li]

[li]I've got advertisements on every twatting panel of the dashboard, some of which are videos that destroy my crappy internet connection for everyone else in the house (Oh cool, I pay for adverts!); and[/li]
[li]Half the time you've got to pay for these extra added apps anyway.[/li]

The only positives since the price-raise are the streaming services like BBC iPlayer, and the Bing Marketplace searching. But NOW they want to add even more advertisements for Kinect users?

1. I'm only getting a Kinect when it can be properly utilised with a controller, and I don't just mean voice-commands. My fucking headset can do that.
2. If I do pay an extra £90 for one, I don't want to be inundated with ads.

Microsoft, you're supposed to be taking money from your customers to provide a better service for your customers, not your business - cutting off first-party services and providing ads is not it. I don't mind the odd game add when I'm sat on your dashboard doing nothing, in fact I enjoy them, but video-streamed car ads, beer ads and MORE monthly-pay services on every page? Wtf? What is wrong with you? You were going along the right lines pre-2011.

 

[The Lunatic]

Interactive Adverts?

That sounds incredibly annoying.

 

[Fractral]

Hm. So let me get this straight:

A) Sony is pushing to create hardware that can interrupt my games with ads, hardware that may show up in their next console

And now....

B) Microsoft moves forward on creating "interactive ad services" for the Kinect that you just KNOW they'll insert into their next console as well

And yet....

C) Nintendo's every effort at creating new consoles, whether misguided or not, will continue to be demonized because "lol Nintendo sux".

Does that about sum it up?

This sums up my basic feelings towards the console market at the moment. (though I would also add PC's to the list with no adds) Nintendo seem to be doing everything they can to endear themselves to me, while MS and Sony seem to be trying to push me away. I for one embrace this with open arms.

 

[Epona]

Hm. So let me get this straight:

A) Sony is pushing to create hardware that can interrupt my games with ads, hardware that may show up in their next console

And now....

B) Microsoft moves forward on creating "interactive ad services" for the Kinect that you just KNOW they'll insert into their next console as well

And yet....

C) Nintendo's every effort at creating new consoles, whether misguided or not, will continue to be demonized because "lol Nintendo sux".

Does that about sum it up?

I honestly don't get how Nintendo gets such a bad rap these days when they're at least clearly still in the market for the sole purpose of creating entertainment for their customers. I suppose it's simply because people don't want to admit that perhaps this company has stayed in the video game industry for this long because it happens to know a few things about keeping its customers happy. People always degrade and berate Nintendo's fanbase, but hey, you know something? They have greater brand loyalty than any other console, and there's probably a reason for that. And you know something, those "Nintendo fanbois" aren't going to have to worry about ads in their next console. Enjoy your "higher level of gaming", you darling little elitists. I suspect Nintendo's fans will be quite satisfied with their "inferior" ad-free gaming experience. >_>

Yes, their recent consoles are filled with gimmicky shit that COULD be interesting, but often isn't. Yes, they've been pushing towards a heavy focus on the casual market and lost out on hardcore gamer sales due to heavy hardware limitations. Hell, I'll freely admit Nintendo's made some big missteps and plenty of errors. But on the other hand, they tend to do a pretty good job making up for those mistakes when they can. While I'm not a full blown Nintendo fan myself, I can recognize that they're generally pretty good about the way they do business and I can respect that. And I don't see how other people can't. If I were to pick a company that is at least worthy of a little goodwill, Nintendo would be near the top of that list, because they at least don't seem to generally try to dick with their customers on a regular basis like most of the rest of the gaming industry.

A) Has Sony said that?

B) True

C) No, it's because people want to play games with traditional controllers. Even with ads on the 360 dashboard people would still prefer that to the Wii and the reason is because the 360 lets them play the games they want with the preferred control scheme.

Nintendo obviously doesn't know how to keep their fans happy since they have lost most of them over the last 3 generations. Sure, Nintendo knows we hate ads but they can't get it through their heads that we don't like gimmicky controllers.

The final point is that just because Microsoft is showing it's greed, that doesn't make Nintendo a saint.

As for more ads? No thanks Microsoft, once my Live subscription runs out the 360 is going into storage or maybe I'll sell it. Without Live there is no Netflix and that is all the 360 is used for anyway.

 

[GamemasterAnthony]

This, ladies and gentlemen, is probably one of the reasons I never got the Kinect.

But there's this really...REALLY...evil part of my persona that wants to see an interactive ad for the next Leisure Suit Larry game. (Picture that if you will and let the image BURN!)

 

[Epona]

The patent was filed as far back as 2006, and they recently renewed it. That suggests they still plan on using it some time in the future, since otherwise they're wasting money on a patent they don't intend to use. I don't know why Sony would suddenly become interested in this patent again unless it were considering using it. Do you?

I don't know but then I don't know much about patents. I'll just say that if Sony does do this, I won't be buying their console but so far that haven't made an announcement while Microsoft seems all too happy to announce more ads on their console. In comparison, there is no comparison.

And your opinion speaks for everyone who has ever said "Nintendo sux", I take it?

Most I would say. Let's face it, people love some Nintendo games this gen (like Mario Galaxy) but still think of the Wii as the console to be used only when they are having a party.

Their sales figures on the Wii and 3DS would beg to differ. Or are you going to argue that everyone who bought a Wii or 3DS was brand new to the console industry and had never bought a Nintendo system before this? Because I'd love to hear you prove that argument. Really, I would.

You sure are hostile. No, many hardcore gamers bought a Wii and now it collects dust because they just don't care for the control scheme.

Who is "we", exactly? I'm a gamer and I don't mind the new controllers one bit. So between the two of us, that's 50-50 for and against. And judging from the sales of the console, it doesn't seem like everyone agrees with you.

No, not EVERYONE agrees with me but if you had spent a small amount of time on gaming forums in the last 5 years, you would know how most gamers feel about the Wii. You can pretend that sales are all that matter but it simply isn't true.

I agree with the notion, but I'll note that you haven't provided any evidence that Nintendo is evil.

Why would I provide evidence for a claim I did not make. I never said Nintendo is evil and I really hate the usage of the term so you'll probably never see me use it unless we are having a religious debate. Since I don't debate religion anymore...

Would you mind pointing to any recent news that indicates that Nintendo is as malicious as you claim? I'll wait.

I never made such a claim. Nice strawman but would you mind getting it off my lawn?