I still watch Jimquisition from time to time. I never really watched him for consumer activism (because he did achieve nothing) but he is basically "random angry internet dude #1286", but with a little twist and good video editing.
So it is entertainment, nothing else.
What character his person is doesn't matter that much in most cases. It's the same with MovieBob, he is a terrible person, but I still appreciate his notes about comic culture.
Jim seems to be the typical "I need to be radical"-person, that means, it doesn't matter what he believes, it has to be on a kind of zealot thing. Real eye opener were his tweets from back 2010/11 (I think) where he actually insulted someone as "feminazi slut", something most people would not even do.