There are many things out there that got ruined by trying to take a known concept or idea with a huge and devoted fanbase(rabid or otherwise)and opening it up beyond its boundaries to earn a few millions more. You might gain extra fans, yes, however you are spitting in the face of the fans that have been following you works for many years, even decades.
It comes down to this, fans can be loyal to a franchise because of many reasons, they however shouldn't be loyal to a company or frontman. I love fallout, Startrek and so many other things however when a company betrays the core ideas they will have to seek new fans because their old ones are keeping their wallets closed.
Im not so much a StarWars fan however I am a StarTrek fan, and yes I deny the existence of the last 2 films (genesis and "star trek") and of course the 'enterprise' series and the MMO game. Same goes for "The new scrolls: fallout", "Less massive effect 2" and the holy spirit.