Actually, a lot of this is wrong. Jim is just making things up because he's angry over Square Enix in general. He's the J. Jonah Jameson of The Escapist.
Let's actually take a REAL look at what happened and why:
The Batman deal:
http://www.siliconera.com/2014/07/25/tetsuya-nomuras-batman-figurine-came-canceled-videogame-project/
Tetsuya Nomura:
"Many years ago, I worked on a different project and the concept and idea was kind of already there. Unfortunately, that project didn?t pan out and it never saw the light of day. When the merchandise team started expanding into the DC Comics Variant figures, they approached me and said, ?We remember you drew a sort of Batman design back then. Would you be able to share that with us??
So DC was the one who asked for this concept and loved the idea of it. It wasn't Nomura going crazy, it was DC just saying "We like it!"
Second, the "Over-designing" of Square Enix
A lot of things from Japan are "over-designed" in Japan. See some of the more recent efforts:
http://31.media.tumblr.com/87a12aba7a4bf7ea72d60e6008b0daaa/tumblr_mv8oijm28e1ssr51lo1_1280.png
http://img1.wikia.nocookie.net/__cb20120904015655/xenoblade/images/0/00/Compilation_Armor_Shulk.jpg
http://img2.wikia.nocookie.net/__cb20140605204250/kingdomhearts/images/e/ef/Sora_KHIII.png
http://desktop.freewallpaper4.me/view/original/1628/blazblue-calamity-trigger.jpg
http://wallpaperpanda.com/wallpapers/aib/yEk/aibyEk9iG.jpg
And that's just a few designs off the top of my head. Welcome to Japan Jim Sterling, it kind of comes with the territory.
And while we are at it, how about instead of "cleverly" choosing the Lightning Returns Armor, how about choosing her original outfit? Like the one seen in the ORIGINAL FF13.
http://www.cosplayisland.co.uk/files/costumes/2639/55437/FFXIII-Lightning_CG.png
If anything, Lightning's original design is pretty good by Japan standards. Not too overly ridiculous yet not too simple. It's a good blend.
"Nobody is going to remember Lightning"
And yet:
http://en.wikipedia.org/wiki/Lightning_(Final_Fantasy)#Reception
"Beyond the individual games, Lightning has been popular among characters in gaming. In a VideoGamer.com's listing of the best ten Final Fantasy characters, Lightning was sixth with the writer Yin Poole finding her interesting in the course of the game despite still finding her similar to Cloud. In 2011, IGN ranked Lightning among the best Final Fantasy characters, saying that she demonstrated that "a delicate balance can exist between strength and tenderness, even in the midst of her incredible acrobatic feats." In GameZone's list regarding the same subject, Lightning was eighth owing to her visual appearance as well as the character's determination which made her "one of the strongest female leaders of the Final Fantasy series." Cheat Code Central also listed her as one of the top ten "badass" women of video games for her independence that distances her from previous Final Fantasy heroines. Lightning ranked second in AfterEllen's list of the "hottest" video game characters. In Game Informer's list of top ten heroes of 2010, Lightning was ranked eighth and praised for her as the only protagonist in Final Fantasy XIII who "seemed capable of taking on the corrupt government of Cocoon", and that her "no-nonsense approach to her mission [made] her the game's standout hero". She was included twice in lists by Complex as the 19th greatest Final Fantasy character and the 39th greatest heroine in video game history.
The gaming community has received her positively as a character. In 2010, she was ranked as the 34th most popular video game character in Japan in a Famitsu poll. In 2013, Lightning was voted the favorite female Final Fantasy character in an official poll by Square Enix, and in that year's Dengeki PlayStation Awards, she was voted best video game character of the year for her appearance in Lightning Returns. Out of all the Final Fantasy XIII cast, Lightning was voted as the most popular character in a Microsoft poll. She was voted as the best character in XIII by IGN in 2014 after a two-week period of voting by readers of the site. Professional journalists and game developers have also ranked her high among important female video game characters, with her coming third in a list of top female characters in an RPG or JRPG during a panel at PAX Prime 2013.
http://www.siliconera.com/2014/01/06/final-fantasy-airborne-brigade-players-vote-yuna-popular-heroine/
http://www.novacrystallis.com/2013/01/japan-ranks-their-favorite-female-characters-from-the-final-fantasy-series/
http://www.ign.com/articles/2014/03/24/the-most-popular-final-fantasy-characters-of-all-time
http://squareportal.net/2014/03/17/lightning-voted-as-the-best-character-of-2013-at-dengeki-playstation-awards/comment-page-1/
Not to mention the fan-clubs she has on Tumblr, facebook, deviantart, etc. It's actually quite easy to find them. So that argument is out the window
"Nobody wanted or understood Final Fantasy XIII. Hell, I don't remember anything from Final Fantasy XIII"
Well to start off with Jim personally, there is the fact that he reviewed the game despite not completing it.
http://www.destructoid.com/review-final-fantasy-xiii-167136.phtml
http://www.dualshockers.com/2010/03/17/what-exactly-is-jim-sterling-reviewing-not-much-apparently/
http://www.destructoid.com/100-objective-review-final-fantasy-xiii-179178.phtml
So that might be his first problem. If you actually never finished the game, then how are you suppose to understand any of it? Or even remember any of it?
http://finalfantasy.wikia.com/wiki/Final_Fantasy_XIII-2#Development
"Hints at a sequel to Final Fantasy XIII were first given when Square Enix stated they would be willing to create a direct sequel if the fans want it. They also said the first installment had enough cut content to fill a new game. Late 2010, in an interview from the Final Fantasy XIII Ultimania Omega, Motomu Toriyama proclaimed the idea to make a story where Lightning "ends up happy in the end." Furthermore, an autographed postcard was personally sent by Tetsuya Nomura to members of the Japanese Square Enix Members community, with an artwork of Lightning and a message saying "She must not be forgotten." Later, Square Enix registered the domain for the game. The game was officially announced at the "Square Enix 1st Production Department Premiere" event on January 18, 2011.
Toriyama has said in an interview with Famitsu[7]the main reason they decided to make a sequel is that there was demand throughout the world and because the development staff wanted to portray Lightning's character further, to give her a clear conclusion. This ended up not being the case, however, and Lightning's story was to be continued in the sequel Lightning Returns: Final Fantasy XIII."
http://www.computerandvideogames.com/267878/final-fantasy-xiii-sequel-depends-on-fan-reaction/
http://andriasang.com/comtou/ffxiii_and_fnc_interviews/
And guess what? People bought it.
http://www.joystiq.com/2012/05/14/square-enix-sees-6-billion-yen-profit-in-fiscal-2012-thanks-to-d/
"Final Fantasy 15's designs are not simple and overdesigned"
Um, are we looking at the same game? Because I don't think you are.
https://fbcdn-sphotos-g-a.akamaihd.net/hphotos-ak-ash4/1002955_10151560410908369_1411197292_n.jpg
http://www.novacrystallis.com/wp-content/uploads/2013/12/FF15x.jpg
http://www.novacrystallis.com/wp-content/uploads/2014/01/51c8ae26_Final-Fantasy-XV-Trailer-Screenshot.jpg
http://msnbcmedia2.msn.com/j/streams/2013/June/130613/6C7866575-setting.blocks_desktop_large.jpg
If anything, this looks actually a lot more normal than what comes out of Japan in design sake.
So next time you try to "critique" something, you better do some research on the subject rather than making baseless accusations. Is Square Enix perfect? No. Is it "the best company ever made, like EVAH!!!"? No.
But is it like the nasty picture you have painted the company out to be? Nope. ^_^