First off I would like to say: IF YOU WANT TO SUPPORT A SITE AND HAVE NO MONEY TO GIVE, WHITELIST IT!!!!!
That being said, I feel like the Escapist has had a real problem with ads for a long while now and this thread is simply the flash point. I started visiting the escapist my freshman year of college and am still on it three months after finishing a Masters, the vast majority of the time keeping the site whitelisted (I started going here before i knew what Adblock was).
Most of the time I can deal with the Ads on the Escapist but this site has a tendency to host experience destroying ads like the one I ran into just the other day. I was trying to watch a moviebob video but some autoplay ad about some dude on a bike started playing at the same time as the video, making the audio and video de-sync on the video I came to see in the first place. There was also an ad a while back that blocked the reply to thread box. as a result I stopped using the forums for a few weeks.
I understand that the Escapist needs to make money and that ads are a major way of generating income, but some of these ads place the user in the situation of either having to turn adblock on to use the site or leave it entirely. The Pub Club was a very good idea but you have to remember that a fair number of your users cannot swing $20. For that much money a person could get 5 or 6 meals off the dollar menu. On top of the pub club, I think
a simple donation button on the front page would generate more money than these ads that are chasing your users off site and behind adblockers more and more as time goes on. I'm typing this from my mother's basement so I can;t swing $20 a year but I and many other users could donate $5 every so often.
I'm also rather surprised by the moderating on this thread. The Escapist Forums are the best moderated I have seen since Megatokyo in it's hay day. I've attracted some mod agrro once or twice in the past but I'd earned it each time. The Escapist mod staff is really good at telling the difference between telling the difference between vitriolic bile and honest discussion, although I must say y'all dun goofed a bit on this thread.
Don't beat your users about the head and face with censorship and public shaming because you can't adapt to a new market reality you just happen to dislike. (Tech Dirt)
I'm not trying to be inflammatory or to urge anyone to adblock the site, I'm simply stating my own thoughts and opinions based on my own experiences on the site. The true test of a company is not just in how well you can keep your customers happy, but in how well they respond to situations like this in which your customers are unhappy. I hope someone in a decision making capacity is paying attention to this thread.