kiri2tsubasa said:
AzrealMaximillion said:
How about game publishers stop spending millions on massive budgets for marketing? How about instead of holding events that the majority of people cannot get to due to proximity/happens during work hours/etc, stop spending money on Billboards and posters, signs, TV commercials and other old forms of marketing. How about we instead utilize the internet for marketing on a cheaper scale and getting more attention from the wider internet using audience than the dwindling TV audience.
I hope then that you will be happy when games start making Platinum Games levels of sales since they are reliant on Internet and word of mouth as advertising. That is assuming that people also don't use adblockers and other such software thus blocking what adds Platinum puts out. I'm sorry but TV, Conventions, billboards are still the best way to get your name out.
How many games in the past years have sold millions by word of mouth alone? From Demon/Dark Souls to Just Cause 2 to Pokemon in its early day. That's right, even Pokemon got popular in North America due to word of mouth.
The Witcher is another case.
Point is, viral marketing and word of mouth do more per dollar than the TV, Conventions and Billboards you think are still the best way to sell games. Look, Cable TV ratings are down to the lowest they've been across the board in 20 years thanks to on demand television and YouTube. And Cable TV's audience is aging rapidly so they aren't even in the target demographic for gaming. Conventions only reach the die hard fans who probably knew of the product already, and Billboards only seem to be utilized by the major usual releases. Most of the games I mentioned sold 1+ million due to word of mouth and online gaming media.
Like I said before, the marketing budget is killing the profits of major game franchises. 2013's Tomb Raider sold 4.5 million and couldn't generate a profit for Square Enix because they spent so much on marketing in useless areas.
Platinum Games is also not the best example if you want to look at a company with low sales. Most games they make for Nintendo exclusively flop due to PG's niche game direction clashing with Nintendo's appeal to the masses marketing as of late. Otherwise Bayonetta sold 1 million+, Vanquish sold 1 million, and Metal Gear Rising sold over 1 million. The first 2 due mainly to word of mouth and the gaming media. The rest of their library are Nintendo exclusives, or in the case of Anarchy Reigns, a successor to a Wii title that had no business being on the Wii in the first place due to its content alone.