A really poorly written article, especially the last part. You do realize that they're releasing these for the new Pokemon games, right?
And you do also realize yhat the reason they're 2DS exclusive is because there're already new Pokemon editions confirmed for the 3DS.
Let's also not forget that these aren't aimed at the same audience as the new 3DS. These are cheaper and bulkier so that they're more affordable while also being less prone to breaking when around children.
Finally, the reason that these are paired with Pokemon is to increase sales among the younger audience, it's the exact same move that they pulled last year and it worked extremely well.
Maybe Steven Bogos was the wrong person to be writing this article.