MF2 is hugely popular, mostly among teenage console players. Those have little thought to anything else than a moment's fun, and usually a steady stream of money pouring in from their parents. This is where Kotick wants to step in. Telling those kids "you know, from now on you have to pay to play" is not going to turn most of them away. Instead they will turn to their parents, cry and shout for a weekend and finally get the subscription. Kotick has triumphed.
Activision does know the value of it's CoD-franchise. Now, when most of the profits from selling actual copies of the game have gradually grown smaller and mappacks bring money in only on quite long intervals, it's a great move from Activision to start to charge the players for the online experience. I suppose this has been calculated by Activision quite a while ago. It simply is the best way to turn a low-profit old product into a money well that pumps millions of dollars each month to Activisions pockets.
I predict a shift in online FPS's in the near future. This shift will be most eminent on consoles when compared to PC's that still have a good, solid community around games such as CS, UT3 or TF2. Console games will start to target younger and younger groups as their audience, because with no gaming background Activision or some other publisher can set the rules by which they play. They can't abandon the game because they know of no other possibility, and have no choice but to pay up the increasing fees. Hardcore, community-oriented FPS's will not die, however. The market for new FPS releases for the PC is large enough to be profitable, and with companies like Valve with a good history and large resources the PC will continue to live, but as a separate world from console FPS's. This change is like the evolution of driving games, which has separated into arcade (BurnOut, Blur) and simulation (Forza, Gran Turismo) branches with little communication between these two poles. FPS is about to experience the same and divide into casual and truly hardcore gaming.
Activision does know the value of it's CoD-franchise. Now, when most of the profits from selling actual copies of the game have gradually grown smaller and mappacks bring money in only on quite long intervals, it's a great move from Activision to start to charge the players for the online experience. I suppose this has been calculated by Activision quite a while ago. It simply is the best way to turn a low-profit old product into a money well that pumps millions of dollars each month to Activisions pockets.
I predict a shift in online FPS's in the near future. This shift will be most eminent on consoles when compared to PC's that still have a good, solid community around games such as CS, UT3 or TF2. Console games will start to target younger and younger groups as their audience, because with no gaming background Activision or some other publisher can set the rules by which they play. They can't abandon the game because they know of no other possibility, and have no choice but to pay up the increasing fees. Hardcore, community-oriented FPS's will not die, however. The market for new FPS releases for the PC is large enough to be profitable, and with companies like Valve with a good history and large resources the PC will continue to live, but as a separate world from console FPS's. This change is like the evolution of driving games, which has separated into arcade (BurnOut, Blur) and simulation (Forza, Gran Turismo) branches with little communication between these two poles. FPS is about to experience the same and divide into casual and truly hardcore gaming.