I'm actually going to tackle this one, since I walked away with a different interpretation, so maybe it was just my perspective of things...
The Dubya said:
I think I'm gonna have to agree with most of this. Because honestly, the twist DOES seem pretty forced. I mean it makes sense from an isolated motivation standpoint (wanting to marry a princess to gain power for once in his life, seeing as how was pretty much the runt of his 12 brother family), but I dunno. Maybe if they wouldn't have made Hans so gosh darn likable to start off.
Making him so likable is precisely why the twist works. They didn't tip their hat too early, and the fact that he IS so gosh darn likable makes the act of pulling the rug out from underneath you so much more damaging. You don't just see Anna's shock and confusion when he betrays her; we feel it too, because we, just like her, thought he was a handsome, good guy... and like her, we bought his ruse.
Love Is An Open Door was a totally fun duet song he and Anna had. I liked how they vibed so well and had so much fun chemistry together. And they DID talk about stuff together and had things in common and what not. It did feel like they were legitimately getting to know each other through the fun date they had. Sure it was just a first date, but an AWESOME first date that sometimes does happen when the two of you just click. And even throughout the rest of the film he was acting all legit cool and noble and Good Guy Hans. Bob namedrops PUA, but even then you can tell when a guy is being sincere and when a guy is just using canned lines. So when the axe is dropped and he's all "Muhahaha foolish girl! I never loved you!, I just wasn't feeling it. Seriously, all the dude was missing was a mustache to twirl...THAT'S probably why people found it so 'unpredictable'. Gaston's descent into villiany adds up and feels real when you take everything we've seen and known about him into account. Hans's didn't. They avoided one cliche only to run smack into another one.
Gaston started off as a "bad" dude, just not an "evil" one. Hans actually starts off evil from the start (he had plans of murder in mind before he ever showed up). The whole "Love Is An Open Door" song is SO prototypical Disney that it helps sell the twist later on; this is Disney we're talking about. They built an EMPIRE on "True Love" and "Love at first sight", and their duet would fit perfectly fine in almost every other Disney film, from Snow White's duet with her true love at first sight, to Aurora's duet with her true love at first sight, to even Ariel singing her undying love to Eric at first sight, to Pocahontas singing to John Smith with love at first sight, to Cinderella singing about her true love before she even MEETS the guy... so their duet works perfectly. It's so cute, so charming, so perfect... until Disney "drops the axe". Hearing the song on repeat, you pick up the signs that they're NOT compatible... that, like a first date, he's putting on an act. Yes, sometimes you can have a great first date, but this isn't one of those moments. They're sharing, and bonding, but, as is often the case, one of them isn't being fully honest. He's putting on his best behavior, saying what she WANTS to hear rather than the truth. Things like "We finish each others..." "Sandwiches!" "That's what I was gonna say!" is cute when you first hear it, but he's just kissing up to her and lying about it. Even the line, "All my life I've searched for my own place...", talking about a place of his own rather than a PERSON foreshadows that he wants Arendelle for himself.
Almost EVERY song in the movie is unexpected, and this was no exception. "Do You Want To Build a Snowman?" starts off happy and ended with everyone in tears. "First Time in Forever" ends both times with the opposite of what they're saying coming true (something does get in Anna's way, Elsa does lose control, and then later Anna fails to convince Elsa to return and Elsa does hurt Anna, the opposite of their lyrics). "In Summer" is hilarious... and tragic... for a snowman that wants to experience summer but doesn't know it'll kill him. "Let It Go" starts off with self-pity and then ends with triumph... all the songs, including "Love Is An Open Door" have meaning and context beyond their original lyrics and intentions. It's great storytelling via wordplay and music.
This movie already had a strong tragic conflict between the sisters that it didn't NEED a designated antagonist to shoehorn in at the last second. They could have still found a way around that and still kept all the misunderstandings and what not around that lead to the climatic finish. That's basically what this entire movie was indeed all about; all these misunderstandings we all read about each other because of differences tend to cause a lot of problems. Love is understanding. Yada yada yada. Just stay on that path and drop the forced "GOTCHA!" aspect.
The focus was not the "gotcha" (though it was a good twist). Even with Hans as the "antagonist", he's but one of multiple threats. Hans isn't out to kill Anna; Anna's dying already before his betrayal ever happens. Hans didn't freeze the kingdom (and him killing Elsa WOULD end the threat). Elsa's lead foe is her own paralyzing fears and doubts, not Hans. Hans is merely there to work all these problems to his own end, but he's secondary to inner conflicts the two sisters feel... And his presence is merely a story ploy for Anna to truly demonstrate the "act of true love" that saves her sister AND herself. Self-sacrifice. That's love, and she does this by literally throwing herself between the man she once loved, rejecting the salvation of the man she currently loves, and offering her life for the sister she's ALWAYS loved. Hans, like the rest of the movie, was just a tool caught up in the storm.
Like I dunno...have Hans and Anna kiss, but the spell is still there because they really aren't in true love. Anna's like "bwhaaa?", then recollects back to why Hans asked her to marry her so quickly. He sheepishly admits to just wanting her hand for the throne because of his 13th in line insecurities, but quickly redirects the convo with "But that doesn't matter, stay here while I stop your sister for good!" because that's the conclusion he came up with after Elsa told him that she couldn't stop the winter on her own. First Anna freaks out like "DUDE DON'T KILL MY SISTER, but that's also when she pieces together that it's the true love between sisters that's going to thing to break the curse. He later tries to apologize for being kind of a dick (instead of being 100% pure dickbag), but still gets shoo'd off, learning a lesson of his own. Give Kristoff his new sled and you can do whatever you want with him. Me, I don't think this movie needed that romantic pairing either, since the whole message is supposed to subvert the "Love After One Day" trope.
They've actually done that "oh, he's not my REAL true love" thing before ("Enchanted" comes to mind), and everyone in the theater, including me, was thinking "well, Kristoff is her true love. He'll give her the kiss".... but the movie subverts this by having her reject his act of love to instead save her sister. She is not the one that gets saved; she saves HERSELF. All while showing that, you know what, love comes in all shapes and sizes. This isn't Ariel "I'll abandon my life, family, and friends for a guy I don't know"; this is "I will give up my life and happiness for the family I dearly love that needs me". That's a revolutionary message for a Disney film, and it subverted the formula and our expectations... and resulted in a much, much stronger heroine than one that simply gets kissed by Kristoff.
Beyond that, I'm not sure Kristoff and Anna were "true love" at that point anyway, and the film, very wisely, shows the two of them at the end of the movie just STARTING their relationship (not ending it with marriage). In fact, one of the most surprising things is we see Kristoff ASK PERMISSION to kiss her. Asking for consent for love... I think he may be the first Disney hero to actually ask that, if I'm not mistaken. Good on him.
...yet there the trolls were doing just that...
...ya know what, the more I think about it, fuck those trolls. [http://www.imdb.com/title/tt2294629/board/thread/221711034] Those little assholes pretty much started all of this AND made things worse, but they're off to the side and don't get any blame because "D'awwww aren't they so fun and adorable?" I mean, how were they any better than Hans? They were ready to immediately wed their Kristoff off to a girl he's just met [http://www.youtube.com/watch?v=ZSHewSZJMYA] as well, completely dismissing the fact that she had a fiance they didn't even know. If anything keeps this film from being up there with the Disney Greats, it's those trolls. They're SUPER problematic morally and just script-wise once you really start to break down their role in the story.
To be fair to the trolls, they were 100% correct. They didn't make things "worse"... the parents did that. Rewatching it, the trolls only tell the parents that her daughter has both great potential yet also could pose a threat... and it's the PARENTS that focus on the THREAT part of it, referring to it as a curse instead of a gift, and tell the trolls THEIR solution is to hide it, and her, away. Fear versus love was the theme of the movie, and the parents gave in to their fears for their daughter rather than nurturing the love she dearly needed. The parents were wrong, but the trolls were right. Granted, they didn't necessarily CORRECT them... but I'm not sure even they knew they'd just lock her up and keep her away from all human contact for years on end.
And that song and dance number?... It took it as playful fun rather than something they meant seriously (apart from the lyrics. The lyrics are very awesome). They openly talked about how relationships need work, and that they can see they have affection for each other but "something" is in the way (and then talk about all the flaws each other has)... Song is great, but I'll freely admit its place in the film was kind of random, and the tone was all wrong at that point (especially considering she's supposed to be dying...). It would've worked better earlier in the film.