Has anyone actually checked out the venue online? I mean it sounds good in theory, but the venue is TINY. A capacity of 100 is pretty damned small for any bar and it's free to play the consoles. I can only think the drink prices are sufficiently high and there is like a one drink minimum or something to avoid people just walking in and gaming all night on their dime.
I suppose if you are restricting it purely to gamers and drinkers and avoiding any dancing, eating or socialising then you don't need it to be that big, but new consoles, new games, etc. all sound like a total headache to keep up with given the expenses involved in running a bar anyway. Maybe there is a ticket price to get in like clubs? Either way, the economics of this don't sound particularly generous.