Yeah, fuck you EA.
Used sales are not your enemy you idiots. Mass Effect is already a hugely popular game series. People LOVE Mass Effect. People LOVE Bioware. Everyone who really wants it is buying it new, you will get no good amount of money from used sales. It's pointless, stupid, and a waste of everyone's time.
The people who bought Mass Effect used and liked it have most likely bought ME2 new, and are going to buy this new.
And all used copies on shelves have been bought. You've seen money from those copies. They are no longer yours. Used sales have a legal right to exist, and it's the ONE fucking benefit customers get from this system you and many other Publishers benefit from daily, and you want to take even that away from us, or try to stick your dicks into it any way you can.
And what, are multiplayer servers that expensive you must charge even more money for them? Well, here's an idea, DON'T PUT MULTIPLAYER INTO EVERYTHING YOU IDIOTS!
And if SO MANY people are buying used that it's really hurting you so much, perhaps that's a sign to not try and charge them, but to lower your god damn prices so they CAN buy new. EA, you said the $60 price point was something that the industry had to change soon. You said that in 2007. Here we are in 2011, and you haven't done jack shit to fix the problem, and instead have just bitched about used sales.
In any other industry if nobody is buying a product new, they lower the price so more people can buy it new. Why you're so against this I really don't know, but maybe you should do that. Sure, you could stay in your fantasy-land world where everyone should buy new and those who can't buy new should go without, or you can return to the real world where people are buying used because they can't afford new, and reduce your damn prices so they can buy new. It doesn't matter how "right" you are, if people aren't willing or able to buy new, you need to lower your prices so they can and will buy new.