Susan Arendt said:
The logic is perfectly clear: They genuinely enjoy Gavin's work and think it's a cool way to promote their game. They had his song "Normandy" playing on a loop over their booth at PAX, they've had him on BioWare TV before. They're fans. He, likewise, is a huge fan of Mass Effect, which comes through in his songs. He also has quite a following, which gives them some bonus advertising, word of mouth, and PR opportunities with hardcore gamers. It's a mutually beneficial relationship. I fail to see the mystery here.
The problem word is relationship. It's hard to review games objectively when you have a relationship with the company, even via association.
While I understand that the staff at The Escapist is excited to play a new Bioware game, much of the site's reporting on Bioware in general is colored by this. Andy's review of one of the last trailers positively gushed with enthusiasm. I don't begrudge him that, but the problem is that it came through in his article.
One comment I've often gotten in writing P&P gaming reviews for Dark Reign is how surprised the book authors and editors are to get fairly positive reviews, because they know that I'm not easily won over, and can get rather harsh when presented with a sub standard work. Personal opinion, but I feel that the games media needs to consider being harsher with games. They hand out 8's 9's and 10's like candy, even to games that it's pretty obvious don't deserve them. And, again, before anyone freaks, this is not just an issue here or even to this specific game.
Well, that's my point, and I'm sure that people are lining up to call me all sorts of filthy names, but there you have it.