Mass: We Pray: Yeah, It Was a Hoax

[Lvl 64 Klutz]

After firing 1500 employees and closing Pandemic, I would be interested to see the numbers on how much EA is pouring into marketing for this one game.

Though kudos to them. Reading this thread, its clearly working.

 

[Trivun]

You have to admit, it was pretty damn obvious that this was a hoax for EA. They really do seem to be taking the concept of viral marketing to heart, although I'm worried that it may well backfire if any Christians out there take offence. I'm Christian and I thought this was funny, but then I'm not the sort who prays or goes to church regularly. Not too sure then what the more conservative Christians will think when they find out...

 

[DaxStrife]

Is it just me, or does "Dante's Inferno" have more hoax/viral marketing than actual, real marketing? Seriously, I've heard of the "sinner contest" thing at E3, the "Box of Wrath" sent to Yahtzee, and now this, but I haven't seen a single banner ad or anything that's just normal, "this is a new game that might be good" marketing. It makes me question the actual quality of the product, like EA is scared we might not like it under (again) normal circumstances so they have to create controversy and hoaxes to tease the hell out of it (no pun intended).

 

[James Raynor]

This is getting thrown in with the evidence that advertising department for Dante's Inferno has gone completely batshit insane.

http://tvtropes.org/pmwiki/pmwiki.php/Main.CrazyAwesome

Probably that.

 

[Frank_Sinatra_]

This in ingenious PR. I'm really enjoying this ad campaign.

 

[Mr. Bojangles]

I'd love to get this game just to throw it out the window.

 

[awesomebillfromdawsonville]

I really would like to see a game system where you can light prayer candles. I also wanna see the jeebus-freak, religiousnut that actually sits down to play that shit. I think I'd laugh so hard, one of my balls would burst. Then I turn the boombox on to Volbeat's Hallelujah Goat.

 

[DeathWyrmNexus]

Well... They managed to piss off Yahtzee and now managed to give a big fuck you to OTT religious people... hey the game might be shit but well I give them for there advertising campaign.

I might have to buy it because of how much I love all this cleverness... But that is a dangerous and slippery slope to encourage.

 

[Doug]

Shame. I was kinda hoping it was real.

If Dante's Inferno isn't God's Gift to Gaming it's going to make all this excess (but awesome) marketing seem a bit of a waste

And I doubt it will be... unless God has a big sense on homour on multiple levels... and given the bible makes him out to be abit bipolar, I'm guessing not

 

[DrunkenGator]

I still remember when Dante's Inferno was announced as a game, I immediately thought of a scene from the Yahoo Serious movie Reckless Kelly where the studio decided to make Shakespeare-based action movies because the rights were cheap. (So I have strange tastes...) But as EA keeps pumping up this ingenious marketing, I hope they don't over-hype it. If not, we're going to have the Segway of video games.

 

[scotth266]

Well, it's good to see that EA's marketing team has been doing their research: because, as I and several other people pointed out, having such a game would be a (really stupid) violation of religious beliefs.

 

[cleverlymadeup]

i think they've had the best advertising campaign in a long time for this game for anything and not just games really.

the best part was Brian O'Halloran appearing at the Philly game expo for the game was probly the best thing they've done.

 

[Kuchinawa212]

*chuckles* I like how they tied in Dante's Inferno, rather then "Oh it's not real"

 

[Therumancer]

Dante's Inferno really does have the best marketing campaign ever. All those cool things they've been doing.

... and I'm expecting they probably didn't even spend 200 million (I'm still reeling over the MW 2 figures).

I gave my thoughts on the alleged product in the other thread today.

Though it DOES explain one of my thoughts, which was if the product was as implied it would be so catholic-centric. It wouldn't have made sense in this context otherwise.

 

[traceur_]

This is the best marketing campaign ever.

I'm definitely buying this game.

 

[squid5580]

This in ingenious PR. I'm really enjoying this ad campaign.

Agreed. The more stunts they pull the more I want this game.