Implicitly or explicitly?Mahoshonen said:It actually is appropriate. In making the tweet, Adam Orth held himself out as speaking for Microsoft.
Did he actually state he is speaking on behalf of the company, or is that just the audience's interpretation?
Edit: Though I suppose it doesn't matter. With PR, it is the audience's perception of your company, and not the reality of the situation, that matters most.
I am under no such illusions that this man's opinion would receive a consistent response from the company.
That is to say:
i) If his comments offended, company disavows for damage control.
ii) If his comments are praised, company includes itself more.
This seems perfectly obvious, but it also shows just how worthless such comments are. Which is why my first response way back in Gaming Discussion was:
This fool isn't worth further thought or comment.