Hmmm, maybe this is a little more clever than we're giving it credit for.
Honestly, consider that if any other word other than that paticular one was used would it have gotten so much attention and discussion from the first world? Especially given all the contreversy about how the word is used and how the group that it refers to use it themselves.
It occurs to me that if someone made say a "black experience" game that was somehow guaranteed to only find it's way into the hands of blacks, and that login was used the user might look at that way that is written and think "damn right" as they log right in. After all if one black person greets another with that bit of slang it's viewed differantly.
What's more the "N-word" apparently isn't quite the slur it is elsewhere. I'd have to ask a speaker of Africaans if the term carries the same meaning with it in that part of the world that it does in the US.
I might be overthinking things, but perhaps an unsubtle and seemingly moronic display actually winds up masking some deeper thought and a deeper point? If so that might make it high art. At the very least you have to admit it got attention like few other things would have.
Any way it goes, it's been dealt with, and is apparently just a footnote at this point. Honeslty I'm surprised it was given as much attention as it's received.